Results 51 to 60 of about 65,317 (357)
Design and analysis strategies for robust microbiome ageing research
The gut microbiome changes with age and associates with age‐related morbidity and mortality, establishing it as a potential biomarker and intervention target for ageing. Realising this potential requires methodological rigour, yet distinguishing biological signals from methodological artefacts remains challenging across cohorts. This review provides an
Mark Olenik +5 more
wiley +1 more source
Generating global brand equity through corporate social responsibility to key stakeholders [PDF]
In this paper we argue that socially responsible policies have positive short-term and long-term impact on equity of global brands. We find that corporate social responsibility towards all stakeholders, whether primary (customers, shareholders, employees
Anna Torres +2 more
core +4 more sources
Identification of loyal opinion leaders on Twitter
Twitter has been chosen by lot of companies as social network site to create brand communities. Although consumers can write opinions about the brand in many websites, the development of brand communities enhances this word of mouth and allows consumers ...
Manuela López, María Sicilia
doaj +1 more source
A large number of people are using social media which gives advantages to marketers to keep connected with their customers and also keep updated about what customers want.
doaj +1 more source
Internet and social media play important role in fostering both the creation of identities and the development of brand community. Brand community is a community of consumers of a specific brand that are socially constructed and shaped. However, research
Ambar Sari Dewi
doaj +1 more source
Tumour–host interactions in Drosophila: mechanisms in the tumour micro‐ and macroenvironment
This review examines how tumour–host crosstalk takes place at multiple levels of biological organisation, from local cell competition and immune crosstalk to organism‐wide metabolic and physiological collapse. Here, we integrate findings from Drosophila melanogaster studies that reveal conserved mechanisms through which tumours hijack host systems to ...
José Teles‐Reis, Tor Erik Rusten
wiley +1 more source
The Effect of Brand Trust and Brand Community Commitment on Online Brand Evangelism Behaviour
In line with social media development, the online brand community becomes an alternative media that could contribute to overall brand success or vice versa.
Hasnizam Shaari, Intan Shafinaz Ahmad
doaj
Aplikace teorie užití a uspokojení, sociální média a značky na sociálních sítích
Firms and their brands increasingly interact with their audience also on social media. Brand fan pages on social networks or online brand communities have become very popular online services.
Ludvík Eger
doaj +1 more source
Keratin 19 (KRT19) is overexpressed in high‐grade serous ovarian cancer with high levels of Kallikrein‐related peptidases (KLK) 4–7 and is associated with poor survival. In vivo analyses demonstrate that elevated KRT19 increases peritoneal tumour burden.
Sophia Bielesch +13 more
wiley +1 more source
A grounded theory of football fan community identity and co-production: Consumer roles in brand culture, meaning, and value co-creation in virtual communities [PDF]
This study theorizes why and how consumers consume. Using a combined methodology, drawing upon Netnography and Grounded Theory, to study an online fan forum called RedAndWhiteKop, this thesis considers brand culture/meaning and value co-creation.
Healy, Jason C.
core

