Results 51 to 60 of about 65,317 (357)

Design and analysis strategies for robust microbiome ageing research

open access: yesFEBS Letters, EarlyView.
The gut microbiome changes with age and associates with age‐related morbidity and mortality, establishing it as a potential biomarker and intervention target for ageing. Realising this potential requires methodological rigour, yet distinguishing biological signals from methodological artefacts remains challenging across cohorts. This review provides an
Mark Olenik   +5 more
wiley   +1 more source

Generating global brand equity through corporate social responsibility to key stakeholders [PDF]

open access: yes
In this paper we argue that socially responsible policies have positive short-term and long-term impact on equity of global brands. We find that corporate social responsibility towards all stakeholders, whether primary (customers, shareholders, employees
Anna Torres   +2 more
core   +4 more sources

Identification of loyal opinion leaders on Twitter

open access: yesManagement Letters/Cuadernos de Gestión, 2017
Twitter has been chosen by lot of companies as social network site to create brand communities. Although consumers can write opinions about the brand in many websites, the development of brand communities enhances this word of mouth and allows consumers ...
Manuela López, María Sicilia
doaj   +1 more source

The influence of Social media marketing on consumer purchase intention: investigating the effect of non-local brands.

open access: yesInternational Journal of Experiential Learning & Case Studies, 2022
A large number of people are using social media which gives advantages to marketers to keep connected with their customers and also keep updated about what customers want.
doaj   +1 more source

THE UTILISATION OF FACEBOOK GROUP IN BUILDING SOCIAL MEDIA-BASED BRAND COMMUNITY BY A SMALL MEDIUM ENTERPRISE IN YOGYAKARTA

open access: yesJurnal Sosiologi Reflektif, 2020
Internet and social media play important role in fostering both the creation of identities and the development of brand community. Brand community is a community of consumers of a specific brand that are socially constructed and shaped. However, research
Ambar Sari Dewi
doaj   +1 more source

Tumour–host interactions in Drosophila: mechanisms in the tumour micro‐ and macroenvironment

open access: yesMolecular Oncology, EarlyView.
This review examines how tumour–host crosstalk takes place at multiple levels of biological organisation, from local cell competition and immune crosstalk to organism‐wide metabolic and physiological collapse. Here, we integrate findings from Drosophila melanogaster studies that reveal conserved mechanisms through which tumours hijack host systems to ...
José Teles‐Reis, Tor Erik Rusten
wiley   +1 more source

The Effect of Brand Trust and Brand Community Commitment on Online Brand Evangelism Behaviour

open access: yesMalaysian Management Journal, 2016
In line with social media development, the online brand community becomes an alternative media that could contribute to overall brand success or vice versa.
Hasnizam Shaari, Intan Shafinaz Ahmad
doaj  

Aplikace teorie užití a uspokojení, sociální média a značky na sociálních sítích

open access: yesTrendy v podnikání, 2019
Firms and their brands increasingly interact with their audience also on social media. Brand fan pages on social networks or online brand communities have become very popular online services.
Ludvík Eger
doaj   +1 more source

Keratin 19 as a prognostic marker and contributing factor of metastasis and chemoresistance in high‐grade serous ovarian cancer

open access: yesMolecular Oncology, EarlyView.
Keratin 19 (KRT19) is overexpressed in high‐grade serous ovarian cancer with high levels of Kallikrein‐related peptidases (KLK) 4–7 and is associated with poor survival. In vivo analyses demonstrate that elevated KRT19 increases peritoneal tumour burden.
Sophia Bielesch   +13 more
wiley   +1 more source

A grounded theory of football fan community identity and co-production: Consumer roles in brand culture, meaning, and value co-creation in virtual communities [PDF]

open access: yes, 2012
This study theorizes why and how consumers consume. Using a combined methodology, drawing upon Netnography and Grounded Theory, to study an online fan forum called RedAndWhiteKop, this thesis considers brand culture/meaning and value co-creation.
Healy, Jason C.
core  

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