Results 71 to 80 of about 5,808,331 (291)

The Effect of Brand Trust and Brand Community Commitment on Online Brand Evangelism Behaviour

open access: yesMalaysian Management Journal, 2016
In line with social media development, the online brand community becomes an alternative media that could contribute to overall brand success or vice versa.
Hasnizam Shaari, Intan Shafinaz Ahmad
doaj  

Aplikace teorie užití a uspokojení, sociální média a značky na sociálních sítích

open access: yesTrendy v podnikání, 2019
Firms and their brands increasingly interact with their audience also on social media. Brand fan pages on social networks or online brand communities have become very popular online services.
Ludvík Eger
doaj   +1 more source

Text Analytics of Customers on Twitter: Brand Sentiments in Customer Support [PDF]

open access: yesJournal of Information Technology Management, 2019
Brand community interactions and online customer support have become major platforms of brand sentiment strengthening and loyalty creation. Rapid brand responses to each customer request though inbound tweets in twitter and taking proper actions to cover
Iman Raeesi Vanani
doaj   +1 more source

Emerging experimental and computational methods for studying redox‐regulated structural transitions

open access: yesFEBS Letters, EarlyView.
Redox reactions can reshape proteins and alter how they behave in cells, with important consequences for health and disease. This review explores emerging experimental and computational approaches for discovering these redox‐sensitive protein switches, revealing their structural effects, and predicting their behavior, opening new opportunities to ...
Tasneem Rass   +2 more
wiley   +1 more source

Trendy konsumpcjonizmu 3.0 i ich wpływ na kształtowanie wirtualnej wspólnoty wokół marek – przypadek marki Nutella

open access: yesProblemy Zarządzania, 2016
The article attempts to describe the existing trends which led to the built-up of the phenomenon of consumerism 3.0. It was demonstrated that as a result of new tendencies of consumer behaviour, companies, adapting their methods of reaching and ...
Monika Skorek, Michał Ambroziak
doaj   +1 more source

The effect of customer empowerment and customer engagement on marketing performance: the mediating effect of brand community membership

open access: yesBusiness: Theory and Practice, 2020
This study aimed at examining the mediating role of brand Community membership on the effect of customer empowerment and customer engagement on marketing performance.
Anber Abraheem Mohammad
doaj   +1 more source

Structural and biochemical analysis of a B12 superbinder

open access: yesFEBS Letters, EarlyView.
BtuG proteins are vitamin B12 scavengers in Bacteroides thetaiotaomicron, a dominant human gut bacterium. We present crystal structures of three BtuG homologs bound to cobalamin and its precursor cobinamide, revealing picomolar binding affinities, among the highest known for any natural protein.
Jose M. Martinez Felices   +3 more
wiley   +1 more source

Company versus consumer performance: does brand community identification foster brand loyalty and the consumer's personal brand?

open access: yes, 2020
This study investigates the effect of community identification in building brand loyalty (attitudinal and behavioural) and a personal brand via social networks.
Wioleta Kucharska, Ilenia Confente
core   +1 more source

Metastatic niche shaped by host factors influences disseminated cancer cell fate

open access: yesFEBS Letters, EarlyView.
Metastasis is shaped not only by cancer cells but also by the environments they encounter. This review explores how factors such as aging, diet, the microbiome, lifestyle, and environmental exposures remodel organ‐specific niches in the lung, liver, bone, and brain, influencing where metastatic cells survive, remain dormant, or grow, and ultimately ...
Gwennan Delyth Ward   +2 more
wiley   +1 more source

Developing Brand Relationship Quality through Online Brand Communities [PDF]

open access: yesPakistan Journal of Commerce and Social Sciences, 2017
Managers are interested in how to develop relationship with customers due to importance of social media based brand communities and changing landscape of communication. Similarly with online brand community platform a new concept emerged i.e. customer
Zoia Khan (Corresponding author)
doaj  

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