Results 81 to 90 of about 65,317 (357)

Integrated Marketing Communication and Brand Management: the Case Study of Fiat 500 [PDF]

The increasing investments in communication put in evidence the need for innovation to fulfil and improve identity, positioning (brand and products), reputation, goodwill, networking.
Simonetta Pattuglia
core  

COMMUNITY AFFECT DAN BRAND COMMUNITY TRUST TERHADAP BRAND EQUITY

, 2018
Abstact : The research aims to examine and analyze the influence of Brand Community Affect and Brand Community Trust to the brand equity, and examined the effect of brand community affect and brand community trust on brand equity through brand loyalty ...
Mahaprasasta, Yuraldi
core   +1 more source

The effect of social media communication on consumer perceptions of brands [PDF]

, 2013
Researchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated social media ...
Dabrowski, D, Dabrowski, Dariusz, Schivinski, B, Bruno Schivinski, Schivinski, Bruno, Dariusz Dabrowski, Dabrowski, D.   +6 more
core   +1 more source

Value of MRI Outcomes for Preventive and Early‐Stage Trials in Spinocerebellar Ataxias 1 and 3

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective To examine the value of MRI outcomes as endpoints for preventive and early‐stage trials of two polyglutamine spinocerebellar ataxias (SCAs). Methods A cohort of 100 participants (23 SCA1, 63 SCA3, median Scale for the Assessment and Rating of Ataxia (SARA) score = 5, 42% preataxic, and 14 gene‐negative controls) was scanned at 3T up ...
Thiago J. R. Rezende, Emilien Petit, Young Woo Park, Sophie Tezenas du Montcel, James M. Joers, Jonathan M. DuBois, H. Moore Arnold, Michal Povazan, Ipek Özdemir, Guita Banan, Romain Valabregue, Philipp Ehses, Jennifer Faber, Chiadi U. Onyike, Peter B. Barker, Jeremy D. Schmahmann, Eva‐Maria Ratai, Sub H. Subramony, Thomas H. Mareci, Khalaf O. Bushara, Henry Paulson, Thomas Klockgether, Alexandra Durr, Tetsuo Ashizawa, Christophe Lenglet, Gülin Öz, READISCA Investigators   +26 more
wiley   +1 more source

A transition process from information systems acceptance to infusion behaviour in online brand communities: A socialization process perspective

, 2012
This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.Social media such as Facebook, Youtube, Twitter, and online communities plays an important role for knowledge production and diffusion as well as ...
Lim, Jaehoon
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Motivation, engagement, attitudes and buying intent of female Facebook users

Acta Commercii, 2016
Orientation: This research examined the influence of motives and engagement on brand attitudes and the influence thereof on buying intentions in the context of online social media brand communities.
Irene le Roux, Tania Maree
doaj   +1 more source

Feasibility and Tolerability of Performing Portable MRI for Neurological Disorders in an Outpatient Neurology Clinic: A Prospective Cohort

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Background Accessing brain magnetic resonance imaging (MRI) can be challenging, especially for underserved patients, which may lead to disparities in neurological diagnosis. Method This mixed‐methods study enrolled adults with one of four neurological disorders: mild cognitive impairment or dementia of the Alzheimer type, multiple sclerosis ...
Maya L. Mastick, Nomin Enkhtsetseg, Joseph Sadok, Matheus Mochetti, Annabel Sorby Adams, Jennifer Guo, Cristina Trapaga Hacker, Isabella Gomez Hjerthen, Seungwon Lee, Siddharth Satish, Andrew S. Ham, Justin Hill, Denis Balaban, Kevin Kyle, Rebecca L. Gillani, Marcelo Matiello, Aleksandar Videnovic, Eric C. Klawiter, W. Taylor Kimberly, Farrah J. Mateen   +19 more
wiley   +1 more source

Consumer reactions to self-expressive brand display [PDF]

Brand names and other brand elements are often displayed on one’s body or clothes for the purpose of personal value expression. Despite the frequency of such brand displays in the marketplace, we know little about how consumers respond to seeing brands ...
Raska, David, Czellar, Sandor, Sprott, David E., Spangenberg, Eric R.   +3 more
core  

Brand Community : every brand wants one [PDF]

, 2021
Brand community is essentially what the term suggests: A community of people connected by their interest to a brand and to what it represents. For brands it is important to find how to create value through brand community and how to benefit from it ...
Schelling, Biniyam
core  

The negative impact of a sense of community on consumers: focusing on trash talk

Frontiers in Communication
In today’s hyperconnected digital landscape, brands cultivate a sense of community among consumers to enhance engagement and loyalty. While such efforts can foster positive brand relationships, they may also lead to unintended negative consequences. This
Masahiko Hato
doaj   +1 more source