Results 61 to 70 of about 65,317 (357)

Trendy konsumpcjonizmu 3.0 i ich wpływ na kształtowanie wirtualnej wspólnoty wokół marek – przypadek marki Nutella

open access: yesProblemy Zarządzania, 2016
The article attempts to describe the existing trends which led to the built-up of the phenomenon of consumerism 3.0. It was demonstrated that as a result of new tendencies of consumer behaviour, companies, adapting their methods of reaching and ...
Monika Skorek, Michał Ambroziak
doaj   +1 more source

Differential expression of cancer‐related genes supports prediction of poor response to first‐line treatments in T‐ALL pediatric patients with high minimal residual disease

open access: yesMolecular Oncology, EarlyView.
In the present work, we have identified a transcriptional signature based on the differential expression of six genes (BCL2&MAST4, HSH2D&LAT2, METRN&PITPNM2) that would facilitate the early detection of T‐cell acute lymphoblastic leukemia (T‐ALL) patients prone to a poor treatment response and could be implemented at diagnosis, along with other risk ...
Antonio Lahera   +11 more
wiley   +1 more source

The role of the brand ambassador in community management: the cases of ScuolaZoo and WeRoad

open access: yes, 2023
reservedUna Brand Community si sviluppa grazie all'affinità verso un marchio o un prodotto, e l'elemento centrale è un forte senso di appartenenza. Spesso nasce spontaneamente, ma le aziende possono cercare di gestirla attivamente.
LUCIANI, PAOLO
core  

CCDC80 suppresses high‐grade serous ovarian cancer migration via negative regulation of B7‐H3

open access: yesMolecular Oncology, EarlyView.
PAX8 is a lineage‐specific master regulator of transcription in high‐grade serous ovarian cancer (HGSC) progression. We show for the first time that PAX8 facilitates proliferation and metastasis by repressing the cell autonomous tumor suppressor CCDC80 and inducing B7‐H3 expression.
Aya Saleh   +12 more
wiley   +1 more source

Text Analytics of Customers on Twitter: Brand Sentiments in Customer Support [PDF]

open access: yesJournal of Information Technology Management, 2019
Brand community interactions and online customer support have become major platforms of brand sentiment strengthening and loyalty creation. Rapid brand responses to each customer request though inbound tweets in twitter and taking proper actions to cover
Iman Raeesi Vanani
doaj   +1 more source

Tumor B‐cell infiltration in platinum‐treated advanced muscle‐invasive urothelial carcinoma

open access: yesMolecular Oncology, EarlyView.
Bladder tumors with higher pretreatment memory B‐cell infiltration were linked to longer survival after cisplatin chemotherapy, but not carboplatin. These tumors also showed more organized immune structures (tertiary lymphoid structures) and a shared pro‐inflammatory B‐cell‐rich community, suggesting that memory B cells may help identify patients most ...
Konrad Stawiski   +10 more
wiley   +1 more source

Developing Brand Relationship Quality through Online Brand Communities [PDF]

open access: yesPakistan Journal of Commerce and Social Sciences, 2017
Managers are interested in how to develop relationship with customers due to importance of social media based brand communities and changing landscape of communication. Similarly with online brand community platform a new concept emerged i.e. customer
Zoia Khan (Corresponding author)
doaj  

The effect of customer empowerment and customer engagement on marketing performance: the mediating effect of brand community membership

open access: yesBusiness: Theory and Practice, 2020
This study aimed at examining the mediating role of brand Community membership on the effect of customer empowerment and customer engagement on marketing performance.
Anber Abraheem Mohammad
doaj   +1 more source

Brands, networks, communities: How brand names are wired in the mind.

open access: yesPLoS ONE, 2022
Brands can be defined as psychological constructs residing in our minds. By analyzing brand associations, we can study the mental constructs around them.
László Kovács   +3 more
doaj   +1 more source

Mycobacterial cell division arrest and smooth‐to‐rough envelope transition using CRISPRi‐mediated genetic repression systems

open access: yesFEBS Open Bio, EarlyView.
CRISPRI‐mediated gene silencing and phenotypic exploration in nontuberculous mycobacteria. In this Research Protocol, we describe approaches to control, monitor, and quantitatively assess CRISPRI‐mediated gene silencing in M. smegmatis and M. abscessus model organisms.
Vanessa Point   +7 more
wiley   +1 more source

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