Results 181 to 190 of about 11,382 (192)

Is Believability of Puffery Affected by Brand Credibility?

Journalism Quarterly, 1983
Bruce Vanden Bergh, Nancy Fink
openaire   +1 more source

The influence of endorser credibility, brand credibility, and brand equity on the purchase intention in online shopping: The Instagram phenomenon

2020
Z. Agustiansyah, D. Mardhiyah
openaire   +1 more source

How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation

Journal of Business Ethics, 2013
Won-Moo Hur, Hanna Kim, Hur Won-Moo
exaly  

The relevance of fit in a cause–brand alliance when consumers evaluate corporate credibility

Journal of Business Research, 2007
Barbara A Lafferty
exaly  

Linking the online destination brand experience and brand credibility with tourists’ behavioral intentions toward a destination

Tourism Management, 2020
Jano Jiménez-Barreto, Natalia Rubio, Sara Campo   +2 more
exaly  

Brand Credibility and Brand Value Congruence as Antecedents for Brand Advocacy and Brand Attachment

Journal of Advances in Economics and Business Studies
Perihan Salah, Nada Elmahdy, Samaa Abdelfattah, Martine Tawfik, Ziad Mohammed, Karim Wagih, Hania Mohammed   +6 more
openaire   +1 more source

Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post

Journal of Global Fashion Marketing, 2020
Susanna S Lee, Eunice Kim
exaly  

Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness

Journal of Retailing and Consumer Services, 2018
Abhishek Dwivedi, Feisal Murshed
exaly  

The Effect of Brand Credibility on Consumers’ Brand Purchase Intention in Emerging Economies: The Moderating Role of Brand Awareness and Brand Image

Journal of Global Marketing, 2010
Xuehua Wang, Zhilin Yang
exaly  

The impact of brand credibility on consumer price sensitivity

International Journal of Research in Marketing, 2002
Tülin Erdem, Joffre Swait́, Jordan Louviere   +2 more
exaly