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Was ist eigentlich … Brand Engagement?
Zeitschrift für das gesamte Bank- und Börsenwesen, 2020Judt, Ewald, Klausegger, Claudia
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Customer Engagement by Fashion Brands
2020No matter what changes time and technology bring to the world, fashion has its own way of adaptation. In the present times dominated by advanced technology and information, fashion enthusiasts, marketers, and industry are facing challenges and learning to adapt the new.
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Brand engagement: an analysis on motivation
Association of Marketing Theory and Practice Proceedings, 2012The article provides a complementary approach to understanding brand engagement through motivation theories. The author proposes that there is an opportunity to better understand brand engagement, defined by Sprott and colleagues (2006) as “the propensity for a person to incorporate important brands into the self-concept” (p.
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Journal of the Academy of Marketing Science, 2022
Kirk Kristofferson, Lea Dunn
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Kirk Kristofferson, Lea Dunn
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Does Gamification Affect Brand Engagement and Equity? A Study in Online Brand Communities
Journal of Business Research, 2020Juho Hamari, Nannan Xi
exaly
The Role of Branded Apps in Brand Engagement
Journal of Communication Design, 2018openaire +1 more source