Results 271 to 280 of about 416,605 (304)

City Branding and Stakeholder Engagement

2011
This chapter sets out a simple but challenging proposition: stakeholder engagement is crucial to the success of any city branding strategy, but doing it effectively requires an approach that is more democratic and exploratory than much standard practice.
John P. Houghton, Andrew Stevens
openaire   +1 more source

Customer Engagement by Fashion Brands

2020
No matter what changes time and technology bring to the world, fashion has its own way of adaptation. In the present times dominated by advanced technology and information, fashion enthusiasts, marketers, and industry are facing challenges and learning to adapt the new.
openaire   +1 more source

Was ist eigentlich … Brand Engagement?

Zeitschrift für das gesamte Bank- und Börsenwesen, 2020
Judt, Ewald, Klausegger, Claudia
openaire   +2 more sources

Brand knowledge, brand community and brand engagement

2021
Suraksha Gupta, Dongmei Cao, Aisha Abuelmaatti   +2 more
openaire   +1 more source

Brand Relationship and Engagement

2022
Wilson Ozuem, Michelle Willis
openaire   +1 more source

Creating Brand Engagement

2021
openaire   +1 more source

Does gamification affect brand engagement and equity? A study in online brand communities

Journal of Business Research, 2020
Nannan Xi, Juho Hamari
exaly  

How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection

Technological Forecasting and Social Change, 2021
Waqar Nadeem, Teck Ming Tan, Mina Tajvidi   +2 more
exaly  

Alexa, do voice assistants influence consumer brand engagement? – Examining the role of AI powered voice assistants in influencing consumer brand engagement

Journal of Business Research, 2021
Graeme McLean, Kofi Osei-Frimpong
exaly