Results 271 to 280 of about 1,850,852 (293)

Sport and brand engagement

2023
openaire   +1 more source

Brand Engagement

2008
openaire   +1 more source

Are committed brands engaging ?

Décisions Marketing
Benoît Hubert, Arnaud Caré, Louis Fonteneau, Géraldine Michel   +3 more
openaire   +1 more source

The Role of Digital Influencers in Brand Recommendation: Examining Their Impact on Engagement, Expected Value and Purchase Intention

International Journal of Information Management, 2019
David Jiménez-Castillo, Raquel Sanchez-Fernandez   +1 more
exaly  

Drivers of Brand Community Engagement

Journal of Retailing and Consumer Services, 2020
Jitender Kumar, Vikas Kumar
exaly  

Brand engagement

Lia Zarantonello, Véronique Pauwels-Delassus   +1 more
openaire   +1 more source

A Higher-Order Model of Consumer Brand Engagement and Its Impact on Loyalty Intentions

Journal of Retailing and Consumer Services, 2015
Abhishek Dwivedi
exaly  

Consumer Engagement in Online Brand Communities: A Social Media Perspective

Journal of Product and Brand Management, 2015
Cleopatra Veloutsou, Laurence Dessart, Anna Morgan-Thomas   +2 more
exaly  

Trust Transfer in Social Media Brand Communities: The Role of Consumer Engagement

International Journal of Information Management, 2018
Matthew Kwok On LEE
exaly  

Does Experience Affect Engagement? Role of Destination Brand Engagement in Developing Brand Advocacy and Revisit Intentions

Journal of Travel and Tourism Marketing, 2020
Vikas Kumar, Arun Kumar Kaushik
exaly