Results 291 to 300 of about 416,605 (304)

Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent

Journal of Business Research, 2018
Paul Harrigan, Uwana Evers, Morgan Miles
exaly  

Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns

Journal of Marketing, 2019
Christian Hughes, Vanitha Swaminathan
exaly  

The Role of Branded Apps in Brand Engagement

Journal of Communication Design, 2018
openaire   +1 more source

Managing brands and customer engagement in online brand communities

Journal of Service Management, 2013
Jochen Wirtz, B Ramaseshan, Joris J Van De Klundert   +2 more
exaly  

The roles of brand community and community engagement in building brand trust on social media

Computers in Human Behavior, 2014
Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard   +2 more
exaly  

Evolution of community outreach and engagement at National Cancer Institute‐Designated Cancer Centers, an evolving journey

Ca-A Cancer Journal for Clinicians
Sarah A. Pohl, MPH
exaly  

Antecedents and consequences of customer brand engagement in integrated resorts

International Journal of Hospitality Management, 2018
Jiseon Ahn, Ki-Joon Back
exaly  

Eyetracking & Brand Engagement

2018
openaire   +1 more source

An integrated model of social media brand engagement

Computers in Human Behavior, 2019
Carmen LÓpez, Arturo Molina
exaly  

Trust transfer in social media brand communities: The role of consumer engagement

International Journal of Information Management, 2018
exaly