Results 281 to 290 of about 416,605 (304)

Unlocking the customer engagement-brand loyalty relationship in tourism social media: The roles of brand attachment and customer trust

Journal of Hospitality and Tourism Management, 2020
Ming-Way Li, Hsiu-Yu Teng Teng
exaly  

The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention

International Journal of Information Management, 2019
David Jiménez-Castillo, Raquel Sánchez-Fernández   +1 more
exaly  

Brand Engagement

2008
openaire   +1 more source

Consumer engagement in a virtual brand community: An exploratory analysis

Journal of Business Research, 2013
Roderick J Brodie, Biljana Juric
exaly  

A higher-order model of consumer brand engagement and its impact on loyalty intentions

Journal of Retailing and Consumer Services, 2015
Abhishek Dwivedi
exaly  

Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media

Journal of Retailing and Consumer Services, 2020
Raed Algharabat, Nripendra P Rana, Ali Abdallah Alalwan   +2 more
exaly  

Brand engagement

2014
openaire   +1 more source

Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

Journal of Interactive Marketing, 2014
Linda D Hollebeek, Roderick J Brodie
exaly  

Consumer-brand engagement on Instagram

2019
Social media has been subject to an increasing number of studies. Although there is empirical research on consumer–brand interaction on social media, such as on Facebook, there is still a lack of studies on other SNS. As a marketing tool that allows brands to connect and engage with their consumers, Instagram is pointed out as a critical social network.
openaire   +1 more source

Consumer engagement in online brand communities: a social media perspective

Journal of Product and Brand Management, 2015
Laurence Dessart, Cleopatra Veloutsou
exaly