How Behavioral Branding Affects Brand Equity [PDF]
Frontiers in Psychology, 2022 Maintaining and increasing brand equity is the top priority for most brand managers. This includes not only the areas of public relations and advertising, but also the way in which sales staff communicates regarding the brand. According to behavioral branding, the brand should be strengthened by the brand fit of the employees.
Theo Lieven
europepmc +5 more sources
Impact of Organizational Brand-Building Strategies on Organizational Brand Equity: A Moderating Role of Brand-Oriented Leadership [PDF]
Frontiers in Psychology, 2022 In this era of competition, branding is an essential marketing tool for organizations to compete in today's dynamic markets. Organizations should realize the importance of employee-based brand equity from the perspectives of customer branding and ...
Zhang Wei
doaj +2 more sources
Influencing factors of employee brand equity from the perspective of FinTech [PDF]
Frontiers in Psychology, 2022 Recent years have seen a heated discussion on what influences employees’ recognition of enterprise brand equity among the psychological community. Some empirical evidence suggests that the brand equity of consumers and brand equity of sales are two ...
Lichao Lin, Ziling Huang, Xiaofei Jia
doaj +2 more sources
Impact of Knowledge Dissemination on Employee-Based Brand Equity: Mediating Role of Brand Identification and Emotional Attachment [PDF]
Frontiers in Psychology, 2022 The challenging competitive situation in the market forces the organizations to recognize the crucial role of branding. Many studies focused on financial and customer perspectives and ignored the importance of employee-based brand building in the ...
Han Liu
doaj +2 more sources
Brand Equity, Tourist Satisfaction and Travel Intentions in a UNESCO Creative City of Gastronomy: A Case Study of Yangzhou, China [PDF]
Foods, 2023 Fei Jiang +3 more
openalex +2 more sources
Ouverture de ‘Brand Equity’ [PDF]
Symphonya. Emerging Issues in Management, 2001 The progressive development of the global market highlights a structural manufacturing over-capacity and therefore an offer permanently and significantly higher than the potential of absorption by demand. In the new competitive domain of over-supply, firms adopt specific policies of exploitation of the ‘intangibles’, to counter the volatility of demand
BRONDONI, SILVIO, LAMBIN, JEAN JACQUES
openaire +5 more sources
Mediating model of brand equity and its application [PDF]
Spanish Journal of Marketing-ESIC, 2019 Purpose – This paper aims to examine the mediating role of brand satisfaction and brand trust in brand equity antecedents and outcomes through an empirical investigation of brand equity elements.
Umesh Ramchandra Raut +3 more
doaj +1 more source
The impact of industrial brand equity on brand performance from the perspective of buying center members (Case study: Manufacturers of home appliances in Tehran) [PDF]
مدیریت بازرگانی, 2014 Nowadays, suppliers in order to maintain and improve their positions against othernational and international suppliers take advantage of their brand equity, but the problem is that industrial suppliers do not know what factors are influencing for ...
Zohre Dehdashti Shahrokh +1 more
doaj +1 more source
Jurnal Aplikasi Bisnis dan Manajemen, 2023 XYZ Insurance is an insurance company that has only been running for three years and is considered to have no brand equity (brand strength) in the eyes of customers.
Virgin Valentina +2 more
doaj +1 more source
The impact of brand concept on brand equity [PDF]
Asia Pacific Journal of Innovation and Entrepreneurship, 2017 Purpose - Researches on the impact brand equity have grown considerably in recent years, as it has been shown to have significant impact on a company’s financial performance.
Joo-Eon Jeon
doaj +1 more source