Results 51 to 60 of about 237,849 (323)

Impact of Brand Orientation, Internal Marketing and Job Satisfaction on the Internal Brand Equity: The Case of Iranian's Food and Pharmaceutical Companies

International Review of Management and Marketing, 2012
Internal branding has been emerging recently as an important issue in marketing field. This study provides insights into how job satisfaction, internal marketing and brand orientation shape employees internal brand equity.
Shahriar Azizi, Fateme Ghytasivand, Sina Fakharmanesh   +2 more
doaj   +4 more sources

Consumer-based brand equity and brand performance [PDF]

The Service Industries Journal, 2008
The relation between consumer-based brand equity and brand performance was investigated across 15 product categories in Brazil and the UK. Brand equity was conceptualized as related to the level of social benefit offered by each brand and was measured with a simple questionnaire that asked consumers to rate brands with respect to their familiarity and ...
Oliveria-Castro, J.M., Foxall, G.R., James, V.K., Roberta, H.B.F., Pohl, M.B., Dias, B., Chang, S.W.   +6 more
openaire   +4 more sources

Screening for Social Determinants of Health in Patients with Systemic Lupus Erythematosus: A Point‐of‐Care Feasibility Study

Arthritis Care &Research, Accepted Article.
Objectives Social determinants of health (SDoH) can impact outcomes but are not routinely screened for in US outpatient rheumatology clinics. This study determined the feasibility of routine point‐of‐care SDoH screening among patients with systemic lupus erythematosus (SLE), and associated barriers and facilitators at the physician, care team, and ...
S. Sam Lim, Vijay R. Nadipelli, Michelle Bruno, Daphne Lew, Bernard Rubin, Charmayne M. Dunlop‐Thomas, Kelsey Hulcher, Kristi R. Mitchell, Lydia Demetriou, Jeff Berko, Jason Bao, Alfred H.J. Kim   +11 more
wiley   +1 more source

Research on brand extension feedback effects based on customer equity

South African Journal of Business Management, 2015
As a strategy for enterprises to expand the scale of their operations, brand extension could also generate feedback effect diluting parent brand's customer equity.
J. Shao, J. Zhang, K. Chen
doaj   +1 more source

The impact of brand gender on consumer-brand engagement and consumer-based brand equity on Facebook [PDF]

, 2017
In this research, we investigate how two distinct and universal dimensions of brand personality - brand masculinity and brand femininity - which constitute the two dimensions of brand gender (Grohmann 2009) influence consumer-brand engagement on Facebook.
Azar, Salim, Machado, Joana César, Vacas de Carvalho, Leonor   +2 more
core   +1 more source

Longer Acting Injectable: Continuous, Linear Release of a Progestin Contraceptive From an Oxidized Porous Silicon Host

Advanced Healthcare Materials, EarlyView.
Progestin drugs are loaded into a mesoporous silicon dioxide host by melt‐infiltration. Drugs that decompose at or close to their melting point can be loaded by the addition of cholesterol, which acts as a melting point suppressor. High mass loading of the drug is achieved, and dissolution of the composite is controlled by the nanoscale properties of ...
Geoffrey Hollett, Ruhan Fan, Tushar Kumeria, Heidi Leonard, Byungji Kim, Taylor R. Martin, Irmak Ipekci, Joanna Wang, Jiuk Byun, Nicole A. Chan, Amber Pierron, Curtis E. Moore, Jennifer Ayres, Michael J. Sailor   +13 more
wiley   +1 more source

What Drives Brand Equity? The Perspective of Malaysian Consumers

Malaysian Management Journal, 2005
Considering the importance of brand equity in brand management and the role played by brand equity in the success of the firm, this study examines the factors that influence the formation of brand equity particularly the equity of brands of household ...
Norjaya Mohd Yasin, Mohd Nasser Noor, Osman Mohamad   +2 more
doaj  

Strategic Factors for Building Brand Equity: Jordan Medical Tourism

Jurnal the Messenger, 2019
Building a brand with strong equity is a vital element for differentiation and competitiveness, especially in today’s highly competitive medical tourism. The literature indicated that Jordan has weak medical tourism brand equity.
Fayez Bassam Shriedeh
doaj   +1 more source

PERAN GREEN TRUST MEMEDIASI PENGARUH GREEN BRAND IMAGE TERHADAP GREEN BRAND EQUITY PRODUK BALI RATIH

E-Jurnal Manajemen, 2020
Brand equity merupakan penambahan nilai padanama merek sebuah produk. Suatu brand dengan ekuitasyang tinggi maka brand tersebut akan memiliki daya saing yang kuat di pasaran, sehingga perusahaan menggangap bahwa ekuitas adalah aspek penting dalam sebuah ...
Made Surya Winangun, Nyoman Nurcaya
doaj   +1 more source

The Effect of Brand Gender on Brand Equity [PDF]

Psychology & Marketing, 2014
Brand personality has been suggested as an important source of consumer-based brand equity, yet empirical research on the relation between brand personality perceptions and brand equity is scarce. This article examines the link between masculine and feminine brand personality and brand equity as well as the underlying process of this relationship ...
Lieven, Theo, Grohmann, Bianca, Herrmann, Andreas, Landwehr, Jan R., van Tilburg, Miriam   +4 more
openaire   +3 more sources