Results 51 to 60 of about 247,323 (324)

Research on brand extension feedback effects based on customer equity

South African Journal of Business Management, 2015
As a strategy for enterprises to expand the scale of their operations, brand extension could also generate feedback effect diluting parent brand's customer equity.
J. Shao, J. Zhang, K. Chen
doaj   +1 more source

Faktor-Faktor Yang Mempengaruhi Ekuitas Merek Pada Pengguna Mobile Banking Bank Syariah Indonesia

Jurnal Perbankan Syariah, 2022
This research aims to show the effect of trust, perceived quality, brand awareness, and brand loyalty on the brand equity of mobile banking users of Bank Syariah Indonesia in the Special Region of Yogyakarta.
Anindita Imam Basri, Ika Desti Yuliana
doaj   +1 more source

An Organ‐on‐Chip Platform for Strain‐Controlled, Tissue‐Specific Compression of Cartilage and Mineralized Osteochondral Interface to Study Mechanical Overloading in Osteoarthritis

Advanced Healthcare Materials, EarlyView.
A mechanically active OsteoChondral Unit (OCU)‐on‐Chip platform mimicking the OCU's functional anatomy and the strain gradient across the osteochondral interface is presented. Upon compartment‐specific hyperphysiological compression, the model replicates mechanisms observed in osteoarthritis (OA) progression, such as calcium crystal accumulation ...
Andrea Mainardi, Anastasiya Börsch, Paola Occhetta, Robert Ivanek, Martin Ehrbar, Lisa Krattiger, Philipp Oertle, Marko Loparic, Ivan Martin, Marco Rasponi, Andrea Barbero   +10 more
wiley   +1 more source

PERAN GREEN TRUST MEMEDIASI PENGARUH GREEN BRAND IMAGE TERHADAP GREEN BRAND EQUITY PRODUK BALI RATIH

E-Jurnal Manajemen, 2020
Brand equity merupakan penambahan nilai padanama merek sebuah produk. Suatu brand dengan ekuitasyang tinggi maka brand tersebut akan memiliki daya saing yang kuat di pasaran, sehingga perusahaan menggangap bahwa ekuitas adalah aspek penting dalam sebuah ...
Made Surya Winangun, Nyoman Nurcaya
doaj   +1 more source

Increasing the Stability of Deep Blue Phosphor‐Sensitized OLEDs Using the Polariton‐Enhanced Purcell Effect

Advanced Materials, EarlyView.
The polariton‐enhanced Purcell (PEP) effect is demonstrated to enhance the stability of the deep blue phosphor‐sensitized fluorescent (PSF) OLEDs by 3.1 X compared to PSF diodes lacking this effect. In addition, PSF‐OLEDs exhibit reduced EQE roll‐off and deep blue color emission.
Haonan Zhao, Sritoma Paul, Stephen R. Forrest   +2 more
wiley   +1 more source

MEASURING BRAND EQUITY: THE PERSPECTIVE OF STARBUCKS’ CUSTOMERS

Jurnal Aplikasi Manajemen, 2020
This study aims to analyze brand loyalty in mediating the effect of brand association and brand awareness on brand equity. The population of this study is customers of Starbucks Coffee in Malang City, with a sample of 160 respondents.
Astrid Puspaningrum
doaj   +1 more source

Evaluation of brand equity in software companies: Case Study of Chargon [PDF]

, 2016
IT industry especially the software industry is of the growing industries in the world which has grown considerably in recent years. In such circumstances, there will be some companies which want to differentiate themselves from competitors and create a ...
Hoseini, Ayat, Otarkhani, Ali, Shokouhyar, Sajad Shokouhyar   +2 more
core   +2 more sources

Transparent, Sprayable Plastic Films for Luminescent Down‐Shifted‐Assisted Plant Growth

Advanced Materials Technologies, Volume 10, Issue 6, March 18, 2025.
Spreading the light: A modular approach to down‐shifting europium‐containing polyoxotitanium luminescent cages is developed, allowing their incorporation into sprayable plastic coatings on agricultural greenhouses for accelerated plant growth. Abstract The world's steadily growing population and global heating due to climate change are a threat to food
Rosa Müller, Bibian Okokhere‐Edeghoghon, Norbert J. Janowicz, Andrew D. Bond, Gabriele Kociok‐Kohn, Lynne M. Roxbee Cox, Diana Garzon, Toby W. Waine, Ian G. Truckell, Ewan Gage, Andrew J. Thompson, Dmitry Busko, Ian A. Howard, Monica S. Saavedra, Bryce S. Richards, Boris Breiner, Petra Cameron, Dominic S. Wright   +17 more
wiley   +1 more source

The Effect of Brand Gender on Brand Equity [PDF]

Psychology & Marketing, 2014
Brand personality has been suggested as an important source of consumer-based brand equity, yet empirical research on the relation between brand personality perceptions and brand equity is scarce. This article examines the link between masculine and feminine brand personality and brand equity as well as the underlying process of this relationship ...
Lieven, Theo, Grohmann, Bianca, Herrmann, Andreas, Landwehr, Jan R., van Tilburg, Miriam   +4 more
openaire   +3 more sources

Microfluidic Platform with Local Oxygen Sensors Demonstrates That 3D Blood Vessel Networks Exhibit Time‐Dependent Changes in Oxygen Concentrations During Their Formation and Perfusion

Advanced Materials Technologies, EarlyView.
Novel OoC platform with functional vascular networks highlights challenges in oxygenation. This study uses optical oxygen sensors to monitor oxygen during vascular formation, revealing perfusion limitations and highlighting the need for better oxygenation strategies.
Tarek Gensheimer, Stefanie Fuchs, Laura E. de Heus, Kim Vermeul, Torsten Mayr, Andries v.d. Meer   +5 more
wiley   +1 more source