Results 191 to 200 of about 15,553 (218)

The interrelationships of perceived quality and brand loyalty in brand evangelism development

AIP Conference Proceedings, 2022
Javeria Shabbir, Norazah Mohd Suki
openaire   +1 more source

Innovate, Love, evangelize: Exploring Customer Perceived Innovativeness and Brand Evangelism in Malaysia’s Fast-Food Landscape

International Journal of Research and Innovation in Social Science
Customer Perceived Innovativeness (CPI) plays a vital role in how consumers evaluate, engage with, and advocate for restaurant brands. In the competitive Malaysian fast-food industry, understanding how customers perceive innovation can help operators strengthen brand loyalty and inspire evangelistic behaviors.
Raja Puteri Saadiah Raja Abdullah, Aliffaizi Arsat, Mazarina Devi, null Damiati, Hashim Fadzil Ariffin   +4 more
openaire   +1 more source

Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context

International Journal of Hospitality Management, 2022
Kashif Iqbal, Heesup Han
exaly  

Role of Factors Fueling Brand Evangelism Through Influencer Marketing

Brand evangelism occurs when customers become ardent advocates for a brand, promoting its products or services voluntarily and with enthusiasm. These brand evangelists go beyond mere loyalty, they actively spread positive word-of-mouth, create user-generated content, and influence their social networks to embrace the brand.
Riya Wadhwa, Fazla Rabby, Rohit Bansal
openaire   +1 more source

E-retailer cognitive and emotional relationship quality: their experiential antecedents and differential impact on brand evangelism

International Journal of Retail and Distribution Management, 2021
Nabil Ghantous
exaly  

Brand Evangelism Within the Framework of Digital Labor

Renewed labor practices have linked immaterial labor to material labor processes. The creative power and activity connection of social media users, who are considered today's networked workers, as one of the stages of digital labor is one of the most important examples of this situation.
openaire   +1 more source

The Effect of Swimwear Brand Personality of Swimmers in Life Sports on Brand Love, Brand Cult, and Brand Evangelism

Journal of Coaching Development, 2022
Lucy Lee, Sung-Kyun Cho
openaire   +1 more source

Social and environmental sustainability model on consumers’ altruism, green purchase intention, green brand loyalty and evangelism

Journal of Cleaner Production, 2020
Tapan Kumar Panda, Anil Kumar, Sunil Luthra   +2 more
exaly  

Understanding destination evangelism: a social media viewpoint

Marketing Intelligence and Planning, 2022
PURVENDU SHARMA
exaly  

Inclusive brand image – Impact on brand evangelism and transformation expectations

Journal of Marketing Communications
Kaushik Mukerjee, Rajesh Panda
openaire   +1 more source