Results 311 to 320 of about 5,921,978 (336)

Innovative brand experience's influence on brand equity and brand satisfaction

Journal of Business Research, 2015
Abstract Many studies examine the role of innovation as a source of competitive advantage in the airline industry. Innovative brand experience is a particularly hot issue as it can deliver unique functional and emotional elements to build a strong relationship between the brand and its customers.
openaire   +1 more source

The role of brand experience, brand resonance and brand trust in luxury consumption

Journal of Retailing and Consumer Services, 2022
Rehan Husain, J. Paul, B. Koles
semanticscholar   +1 more source

Brand experience

2016
Brand experience is conceptualized as sensations, feelings, cognitions and behavioural responses evoked by brand-related stimuli that are part of a brand's design and identity, packaging, communications and environments. There are several dimensions of experience and together they construct a brand experience scale that includes four dimensions ...
openaire   +1 more source

Pengaruh Brand Experience, Brand Trust, Dan Brand Satisfaction Terhadap Brand Loyalty Aqua

2021
Penelitian ini terfokus pada gaya kepemimpinan demokratis, sebab BKM Ki Penjawi dibentuk dengan dasar solidaritas, kesatuan, dan gotong royong. Tujuan dari penelitian ini adalah untuk mengetahui gaya kepemimpinan demokratis, kinerja karyawan, serta keterkaitan antara gaya kepemimpinan demokratis dan kinerja karyawan BKM Ki Penjawi Salatiga melalui ...
openaire   +1 more source

Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?

, 2009
Bernd H. Schmitt, L. Zarantonello, J. Brakus   +2 more
semanticscholar   +1 more source

Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?

, 2021
Jinsoo Hwang, J. Choe, H. M. Kim, J. Kim
semanticscholar   +1 more source

Was ist eigentlich … Brand Experience?

Zeitschrift für das gesamte Bank- und Börsenwesen, 2020
Judt, Ewald, Klausegger, Claudia
openaire   +2 more sources

Integrated Brand Experience

2023
Ashita Aggarwal, Suraj Commuri
openaire   +1 more source

User Experience Is Brand Experience

2020
Felix van de Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener, Katharina Holl   +4 more
openaire   +1 more source

How brand experience, satisfaction, trust, and commitment affect loyalty: a reexamination and reconciliation

Italian Journal of Marketing, 2021
Beichen Liang
semanticscholar   +1 more source