Results 291 to 300 of about 3,745,740 (323)

Enhancing customer-brand relationship by leveraging loyalty program experiences that foster customer-brand identification

, 2020
Purpose This study aims to investigate ways in which hotel loyalty programs can be designed to enhance customer’s identification with a hotel brand and develop a sustainable customer-brand relationship.
Minjung Shin, K. Back, Choong‐Ki Lee, Young-Sub Lee   +3 more
semanticscholar   +1 more source

Cultural Influences on Brand Identification and Brand Defense

2017
According to Lisjak, Lee, and Gardner (2012), a threat to a brand can elicit the same response as a threat to the self. The current research examined whether people react differently to brand threats as a function of East Asian versus North American culture and as a function of whether the source of the threat was a stranger or a close friend. In Study
openaire   +1 more source

Cattle Identification: Freeze Branding

2014
Freeze branding offers a permanent form of individual animal identification that is easy to read at a great distance, causes minimal damage to the hide, and is less painful than hot branding.
Hall, John B., Greiner, Scott P., Gregg, Cynthia L.   +2 more
openaire   +1 more source

Global brand ownership: The mediating roles of consumer attitudes and brand identification

Journal of Business Research, 2016
The branding literature repeatedly emphasizes the role brands play in shaping consumer identities. In this context, the rise of global consumer groups gives global brands a prominent role as potential tools for consumer identification. Specifically, consumer segments that idealize global communities and/or hold positive attitudes toward various aspects
Bartsch, Fabian, Diamantopoulos, Adamantios, Paparoidamis, Nicholas, Chumpitaz, Ruben   +3 more
openaire   +4 more sources

Personal Branding and Brand Loyalty, Social Network Users Brand Identification: Polish-French Model

SSRN Electronic Journal, 2017
Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research, based on a multinational sample, is to fill the gap in understanding how users choose among social networking sites as an act of brand identification. The authors of
Wioleta Kucharska, JJrrme Thomas
openaire   +1 more source

The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour

European Journal of Marketing, 2016
PurposeThis study aims to develop comprehensive definitions, conceptualizations and measures of four internal brand management (IBM) outcomes, namely, brand understanding, brand identification, brand commitment and brand citizenship behaviour (BCB). In doing so, it also aims to propose a model, which considers the relationships across these outcomes ...
Rico Piehler, Ceridwyn King, Christoph Burmann, Lina Xiong   +3 more
openaire   +1 more source

The dark side of brand community: the role of brand identification, community identification, brand passion and shopping motivation

Journal of Product & Brand Management
Purpose This paper aims to investigate whether consumers’ identification with a brand community makes them more likely to engage in compulsive buying behavior. Specifically, this research shows that consumers are more likely to experience obsessive passion for brands they identify with if they are also part of brand communities, which, in turn, makes ...
Putri Dini Azizi, Arnold Japutra, Luis Arango, Joohee Kim   +3 more
openaire   +1 more source

Destination Identification and Destination Community Identification as Drivers of Destination Brand Value Co-Creation in Emerging Tourism Destinations: A Social Identity Theory Perspective

International Journal of Hospitality & Tourism Administration
This study investigates the impact of destination identification and destination community identification on the co-creation of destination brand value through tourism ethnocentrism.
David Amani
semanticscholar   +1 more source

Decoding millennials and generation Z consumers' brand behaviors in the Metaverse: The relationships among avatar identification, self‐presence, and psychological dynamics

Journal of Consumer Behaviour
This study investigated the impact of consumer avatar identification on purchase intentions in the Metaverse, examining the roles of self‐presence, emotional closeness, and perceived appropriateness of brand strategies. A total of 312 individuals aged 18–
Mikyoung Kim, Hyun Jung Oh, Ji Hye Choi, Y. Jung   +3 more
semanticscholar   +1 more source

Territory Branding Identification Resources

2022
Larisa A. Minasyan, Vladimir A. Borodai, Olga V. Dudkina, Ludmila N. Kazmina, Victor A. Bakhtin   +4 more
openaire   +1 more source