Results 1 to 10 of about 37,648 (264)

Translation and validation of the German version of the Nursing Brand Image Scale (NBIS-P-G) [PDF]

BMC Nursing
Background The global nursing shortage significantly impacts healthcare systems, making nursing’s public image crucial for workforce sustainability. Public perceptions influence career choice, professional identity, and retention.
Clemens Koob, Bernd Reuschenbach, Judi Allyn Godsey   +2 more
doaj   +2 more sources

PERAN BRAND IMAGE DALAM MEMEDIASI HUBUNGAN KUALITAS PRODUK DAN KUALITAS PELAYANAN DENGAN KEPUTUSAN PEMBELIAN

E-Jurnal Manajemen, 2022
Penelitian ini bertujuan untuk menguji pengaruh kualitas produk terhadap keputusan pembelian, pengaruh kualitas produk terhadap brand image, pengaruh brand image terhadap keputusan pembelian, pengaruh kualitas pelayanan terhadap keputusan pembelian ...
Ni Luh Putu Pratiwi Suryantari, Ni Nyoman Rsi Respati   +1 more
doaj   +3 more sources

Boosting the brand image.

J Pharmacol Pharmacother, 2015
Thawani V, Singh P, Thakur H.
europepmc   +4 more sources

The Effect of Marketing Mix and Reference Group on Chicken Nugget Preference Through Brand Image

Jurnal Manajemen & Agribisnis, 2023
Due to the increasingly fast-paced lifestyles and busy lives of urban citizens, the demand for chicken nuggets has continued to rise. This study aims to analyze the effect of the marketing mix (product, place, price, promotion) and the reference group on
R. Syaprudin, Megawati Simanjuntak, Heny Kuswanti Suwarsinah   +2 more
doaj   +1 more source

Pengaruh Citra Merek, Persepsi Kualitas, dan Social Media Influencer Terhadap Loyalitas Merek Somethinc: Studi Pada Pengguna Produk Merek Somethinc

Jurnal Aplikasi Bisnis dan Manajemen, 2023
Somethinc is a new beauty brand that has a great demand by consumers. Many researchers are interested to researched on Somethinc with different research focuses.
Fairuz Malinda Rahma, Ujang Sumarwan, Popong Nurhayati   +2 more
doaj   +1 more source

Performance analysis of local brand organic cosmetics marketing as an effort to develop The Jambi regional economy

Jurnal Perspektif Pembiayaan dan Pembangunan Daerah, 2022
This study aims to explain regional economic growth from the perspective of the mediating role of the brand image between brand trust and marketing performance of local organic-based cosmetic products as a sustainable new business model for ...
Musnaini Musnaini, Lilis Suryani, Asrini Asrini, Ida Ketut Mudhita   +3 more
doaj   +1 more source

Peran Brand Trust Memediasi Brand Image Terhadap Brand Loyalty: Studi Pada Toko Dwipa Umalas Badung

E-Jurnal Manajemen, 2022
Penelitian ini bertujuan untuk menjelaskan peran brand trust memediasi brand image terhadap brand loyalty: pada Toko Dwipa Umalas Badung. Penelitian ini dilakukan kepada pembeli yang berbelanja pada Toko Dwipa, Umals, Badung dengan sample penelitian ...
Made Dwi Sastrawan, Komang Agus Satria Pramudana   +1 more
doaj   +1 more source

PERAN BRAND IMAGE MEMEDIASI PENGARUH ELECTRONIC WORD OF MOUTH DAN BRAND AWARENESS TERHADAP NIAT BELI

E-Jurnal Manajemen, 2020
Penelitian ini bertujuan untuk mengetahui pengaruh EWOM dan brand awareness terhadap niat beli melalui brand image sebagai pemediasi. Sampel penelitian ditetapkan sebanyak 160 responden dengan menggunakan teknik pengambilan sampel yaitu purposive ...
Ketut Ayu Wedayanti, I Gusti Agung Ketut Sri Ardani   +1 more
doaj   +1 more source

THE EFFECTS OF SERVICE QUALITY AND CORPORATE REBRANDING ON BRAND IMAGE, CUSTOMER SATISFACTION, BRAND EQUITY AND CUSTOMER LOYALTY: STUDY IN ADVERTISING COMPANY AT TVONE [PDF]

Russian Journal of Agricultural and Socio-Economic Sciences, 2016
The purpose of this study was to analyze the effects of service quality on brand image, service quality on customer satisfaction, service quality on brand equity, service quality on customer loyalty, corporate rebranding on brand image, corporate ...
Chaniago A.
doaj   +1 more source

Conceptualisation of Nation Brand Image

International Journal of Management Studies, 2013
This paper examines the nation brand image notion. Literature review is employed as the method to develop the conceptual model. This paper suggests that the multifaceted nature of a nation can be covered in the nation brand image.
Bintang Handayani, Basri Rashid
doaj   +3 more sources