Results 1 to 10 of about 654,949 (357)

Translation and validation of the German version of the Nursing Brand Image Scale (NBIS-P-G) [PDF]

BMC Nursing
Background The global nursing shortage significantly impacts healthcare systems, making nursing’s public image crucial for workforce sustainability. Public perceptions influence career choice, professional identity, and retention.
Clemens Koob, Bernd Reuschenbach, Judi Allyn Godsey   +2 more
doaj   +2 more sources

Analyzing the Influence of Service Quality towards the Brand Image, Preceived Value, and Brand Loyalty of The Costumers of Heritage Hotel in Malang

Journal of Economics, Business & Accountancy Ventura, 2018
Service quality in heritage hotel in the Malang city and brand loyalty have an important role to affect the guests to stay at the hotel, by considering competition in modern time currently. The purpose of this research is to analyze the effect of service
Muhammad Iskandar Sjah
doaj   +2 more sources

The impact of brand image on customer satisfaction and brand loyalty: A systematic literature review. [PDF]

Heliyon
Tahir AH, Adnan M, Saeed Z.
europepmc   +2 more sources

eSport consumption and sponsor brand equity: the mediating role of congruence [PDF]

Frontiers in Psychology
The present study examines how eSport consumption influences sponsor brand equity through the mediating role of sponsor-eSport congruence. Specifically, the current study investigates the mediating effects of congruence in the relationship between two ...
Yeayoung Noh, Yoonji Ryu, Kyungyeol Kim
doaj   +2 more sources

PERAN TINGKAT PENDIDIKAN MEMODERASI CITRA MEREK DENGAN PREFERENSI MEREK LAMPU PHILIPS LED DI KOTA DENPASAR [PDF]

E-Jurnal Manajemen, 2016
The purpose of this study is  explain the effect of brand image and education level on brand preference, and explain the  role of  education level in moderating the influence brand image on the brand preference Philips LED lighting products.
Ni Kadek Sri Widyantari, Gede Suparna
doaj   +3 more sources

PERAN BRAND IMAGE DALAM MEMEDIASI HUBUNGAN KUALITAS PRODUK DAN KUALITAS PELAYANAN DENGAN KEPUTUSAN PEMBELIAN

E-Jurnal Manajemen, 2022
Penelitian ini bertujuan untuk menguji pengaruh kualitas produk terhadap keputusan pembelian, pengaruh kualitas produk terhadap brand image, pengaruh brand image terhadap keputusan pembelian, pengaruh kualitas pelayanan terhadap keputusan pembelian ...
Ni Luh Putu Pratiwi Suryantari, Ni Nyoman Rsi Respati   +1 more
doaj   +3 more sources

Boosting the brand image.

J Pharmacol Pharmacother, 2015
Thawani V, Singh P, Thakur H.
europepmc   +4 more sources

The Effect of Marketing Mix and Reference Group on Chicken Nugget Preference Through Brand Image

Jurnal Manajemen & Agribisnis, 2023
Due to the increasingly fast-paced lifestyles and busy lives of urban citizens, the demand for chicken nuggets has continued to rise. This study aims to analyze the effect of the marketing mix (product, place, price, promotion) and the reference group on
R. Syaprudin, Megawati Simanjuntak, Heny Kuswanti Suwarsinah   +2 more
doaj   +1 more source

Pengaruh Citra Merek, Persepsi Kualitas, dan Social Media Influencer Terhadap Loyalitas Merek Somethinc: Studi Pada Pengguna Produk Merek Somethinc

Jurnal Aplikasi Bisnis dan Manajemen, 2023
Somethinc is a new beauty brand that has a great demand by consumers. Many researchers are interested to researched on Somethinc with different research focuses.
Fairuz Malinda Rahma, Ujang Sumarwan, Popong Nurhayati   +2 more
doaj   +1 more source

Performance analysis of local brand organic cosmetics marketing as an effort to develop The Jambi regional economy

Jurnal Perspektif Pembiayaan dan Pembangunan Daerah, 2022
This study aims to explain regional economic growth from the perspective of the mediating role of the brand image between brand trust and marketing performance of local organic-based cosmetic products as a sustainable new business model for ...
Musnaini Musnaini, Lilis Suryani, Asrini Asrini, Ida Ketut Mudhita   +3 more
doaj   +1 more source