Results 1 to 10 of about 6,985,808 (379)
The role of novel instruments of brand communication and brand image in building consumers' brand preference and intention to visit wineries. [PDF]
This research aims to analyze brand communication and brand image as specific drivers of wine brand preference and their influence on wine consumers’ intention to visit associated wineries. Specifically, this paper enhances the understanding of the roles
Gómez-Rico M+4 more
europepmc +2 more sources
Conceptualisation of Nation Brand Image
This paper examines the nation brand image notion. Literature review is employed as the method to develop the conceptual model. This paper suggests that the multifaceted nature of a nation can be covered in the nation brand image.
Bintang Handayani, Basri Rashid
doaj +6 more sources
This study intends to evaluate the influence of social advertising, individual factors, and brand image on the buying behavior of Malaysian consumers toward the fashion clothing brands along with mediation of brand image.
Fazal ur Rehman, Basheer M. Al-Ghazali
doaj +2 more sources
The Influence of Brand Awareness, Brand Image, and Brand Trust on Brand Loyalty
The aim of this research is to examine the positive influence of brand awareness, brand image, and brand trust on brand loyalty. The coffee shop business in big cities in Indonesia is growing rapidly. Each coffee shop strives to show its uniqueness.
Ian N. Suryawan Ronnie R. Masman+1 more
openaire +4 more sources
eSport consumption and sponsor brand equity: the mediating role of congruence [PDF]
The present study examines how eSport consumption influences sponsor brand equity through the mediating role of sponsor-eSport congruence. Specifically, the current study investigates the mediating effects of congruence in the relationship between two ...
Yeayoung Noh, Yoonji Ryu, Kyungyeol Kim
doaj +2 more sources
PERAN TINGKAT PENDIDIKAN MEMODERASI CITRA MEREK DENGAN PREFERENSI MEREK LAMPU PHILIPS LED DI KOTA DENPASAR [PDF]
The purpose of this study is explain the effect of brand image and education level on brand preference, and explain the role of education level in moderating the influence brand image on the brand preference Philips LED lighting products.
Ni Kadek Sri Widyantari, Gede Suparna
doaj +3 more sources
Penelitian ini bertujuan untuk menguji pengaruh kualitas produk terhadap keputusan pembelian, pengaruh kualitas produk terhadap brand image, pengaruh brand image terhadap keputusan pembelian, pengaruh kualitas pelayanan terhadap keputusan pembelian ...
Ni Luh Putu Pratiwi Suryantari+1 more
doaj +3 more sources
This paper aims to study the effect of corporate social responsibility (CSR) on brand image and brand equity and its impact on consumer satisfaction.
Joana Araújo, I. Pereira, J. D. Santos
semanticscholar +1 more source
CSR Influence on Brand Image and Consumer Word of Mouth: Mediating Role of Brand Trust
The current study aims to empirically explore consumer perceptions of corporate social responsibility (CSR) programs and their effects on brand image, brand trust, and positive consumer word of mouth in the context of Indian banking.
Imran Khan, Mobin Fatma
semanticscholar +1 more source