Impact of Perceived Influence, Virtual Interactivity on Consumer Purchase Intentions Through the Path of Brand Image and Brand Expected Value. [PDF]
Front Psychol, 2022 Jia X +4 more
europepmc +1 more source
Pengaruh Celebrity Endorser, Brand Image, Brand Trust terhadap Keputusan Pembelian Clear Shampoo di Kota Denpasar [PDF]
, 2015 Basic scientific work is to discuss (1) the effect of celebrity endorser, brand image, brand trust simultaneously influence the purchase decisions Clear shampoo in Denpasar, (2) to determine the influence celebrity endorser, brand image, brand trust ...
Nurcahya, I. K. (I) +1 more
core
Emerging role of ARHGAP29 in melanoma cell phenotype switching
Molecular Oncology, EarlyView.This study gives first insights into the role of ARHGAP29 in malignant melanoma. ARHGAP29 was revealed to be connected to tumor cell plasticity, promoting a mesenchymal‐like, invasive phenotype and driving tumor progression. Further, it modulates cell spreading by influencing RhoA/ROCK signaling and affects SMAD2 activity. Rho GTPase‐activating protein
Beatrice Charlotte Tröster +3 more
wiley +1 more source
The Effect of Social Influence and Brand Image on Brand Awareness and Purchase Intention Study Case
IJEBD (International Journal of Entrepreneurship and Business Development)This study examines the relationships between social influence, brand image, brand awareness, and purchase intention in consumer behavior. The primary goal is to analyze how social influence and brand image contribute to brand awareness and purchase ...
Leonard Joshua
doaj +1 more source
Greenwash and green brand equity: The mediating role of green brand image, green satisfaction, and green trust, and the moderating role of green concern. [PDF]
PLoS One, 2022 Ha MT.
europepmc +1 more source
Molecular Oncology, EarlyView.In this exploratory study, we investigated the relationship between the gut microbiota and outcome in patients with metastatic hormone receptor‐positive breast cancer, treated in a randomized clinical trial with chemotherapy alone or chemotherapy in combination with immune checkpoint blockade.
Andreas Ullern +7 more
wiley +1 more source
Impacts of service quality, brand image, and perceived value on outpatient's loyalty to China's private dental clinics with service satisfaction as a mediator. [PDF]
PLoS One, 2022 Lin W, Yin W.
europepmc +1 more source
Проблеми на постмодерността, 2015 The article treats the specifics and parameters of usage of the notions "image", "reputation" and "brand. A broad overview of the definitions for those notions is made (mainly in Bulgarian, Russian and English literature) and the author has drawn out her own definitions. The summaries are presented in comparative tables.
openaire +1 more source
BISMA, 2019 This study aims to analyze the effect of brand awareness, brand image, brand quality, and brand value on brand loyalty of the domestic tourists visiting Air Manis Beach, Padang City, West Sumatra Province. This research is a quantitative survey employing a purposive sampling technique with the sample consisted of 105 domestic tourists.
openaire +2 more sources