Results 11 to 20 of about 6,985,808 (379)
The Semiology of Changing Brand Image [PDF]
Journal of Research in Marketing and Entrepreneurship, 2003 This article considers the attempted change to the image of an established brand by studying the semiotics within the brand’s historical advertising campaigns. The use of semiotics to study the interpretation of messages is discussed, and the link between interpretation of messages and advertising effectiveness in changing brand image is explored.
Combe, Ian +2 more
openaire +3 more sources
The national image of global brands [PDF]
, 2002 As the Chinese use characters based on ideograms, international brands have to choose a proper Chinese name for the market. This paper presents the findings from a detailed study of the Chinese names of 100 international brands along three dimensions ...
Fan, Y
core +3 more sources
Country image and branding of Slovakia
Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, 2011 The paper points at some points of country marketing, for example how European countries could be successful in the situation of global competitiveness, not only taking into account their history or culture but also in the area of product image, such as a country of origin. Country in its own is also a way of a brand.
Katarína Kleinová, Johana Űrgeová
openaire +4 more sources
The Effect of Marketing Mix and Reference Group on Chicken Nugget Preference Through Brand Image
Jurnal Manajemen & Agribisnis, 2023 Due to the increasingly fast-paced lifestyles and busy lives of urban citizens, the demand for chicken nuggets has continued to rise. This study aims to analyze the effect of the marketing mix (product, place, price, promotion) and the reference group on
R. Syaprudin +2 more
doaj +1 more source
Sustainability, 2022 Today, customers see businesses as more than just profit seekers, they see them as organizations that are concerned about the well-being of their societies.
Muhammad Ussama Majeed +4 more
semanticscholar +1 more source
The role of social media marketing and brand image on smartphone purchase intention
International Journal of Data and Network Science, 2022 The purpose of this study was to analyze the relationship between Social Media Marketing and Brand Image, Social Media Marketing relationship and Purchase Intention, Brand Image Relationship and Purchase Intention and finally, the relationship between ...
Citra Savitri +3 more
semanticscholar +1 more source
Jurnal Aplikasi Bisnis dan Manajemen, 2023 Somethinc is a new beauty brand that has a great demand by consumers. Many researchers are interested to researched on Somethinc with different research focuses.
Fairuz Malinda Rahma +2 more
doaj +1 more source
Sustainability, 2022 This paper explores whether consumers’ perceptions of environmental, social and governance initiatives can impact on attitude, and how three brand-related constructs—brand credibility, brand image and perceived quality—mediate this relationship.
H. Koh, Regina Burnasheva, Yonghyun Suh
semanticscholar +1 more source
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL, 2022 Riset terdahulu merupakan hal terpenting dalam suatu riset atau artikel ilmiah. Riset terdahulu berguna sebagai memperkuat dalam teori dan fenomena yang mempengaruhi antar variabel. Artikel ini mereview faktor yang mempengaruhi Brand Ambassador dan Brand
Anisha Ferdiana Fasha +2 more
semanticscholar +1 more source
Dinasti International Journal of Digital Business Management, 2022 The purpose of writing Literature Review Papers is to determine the effect of service quality and brand image variables on purchasing decisions and customer satisfaction. With qualitative methods and Library Research.
Hapzi Ali +2 more
semanticscholar +1 more source