Results 221 to 230 of about 37,648 (264)

Comprehensive brand presentation: ensuring consistent brand image

Journal of Product & Brand Management, 1999
Introduces the concept of comprehensive brand presentation (CBP), a formalized approach to align manufacturing and communications functions in the business firm. The linchpins of CBP are total quality management (TQM) principles and integrated marketing communications.
Andy Haynes, Conway Lackman, Audrey Guskey   +2 more
openaire   +1 more source

Brand image inconsistencies of luxury fashion brands

Journal of Fashion Marketing and Management: An International Journal, 2010
PurposeThe purpose of this study is to examine whether brand perceptions differ across channel members of luxury brands using the buyer‐seller exchange situation model.Design/methodology/approachA triangulation approach was used to compare perceptions of different channel members. The data collection was completed in two stages.
Matthiesen, Insa, Phau, Ian
openaire   +2 more sources

MEASURING PERCEPTIONS OF BRAND IMAGE

Perceptual and Motor Skills, 1991
Research workers typically use forced-choice instruments to measure subjects' perceptions of social objects such as apparel brands. Advantages and disadvantages of alternative methods to measure apparel brand image are discussed.
openaire   +1 more source

Country of origin, brand image perception, and brand image structure

Asia Pacific Journal of Marketing and Logistics, 2008
PurposeThe purpose of this paper is to explore the impact of country of origin (COO) information on brand perception and brand image structure.Design/methodology/approachThrough an analytical review, research hypotheses were built. An empirical investigation was carried out among Japanese consumers.
openaire   +1 more source

Stereotyping in Self Image Brand Image Research

Communications, 2000
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openaire   +2 more sources

Brand Image

2022
Sung-Yun (Ashley) Chung, John Byrom
openaire   +1 more source

THE IMPACT OF BRAND EXPERIENCE ON BRAND IMAGE AND BRAND LOYALTY: THE MEDIATION ROLE OF BRAND IMAGE

2020
Along with experience economy, brand experience has become a popular concept in the past few years. Nowadays it is a well known fact that consumers buy products not only for their utilitarian benefits but also for the unique experiences they gain from them.
SEKMEN, Buket, ARSLAN, F. Müge
openaire   +1 more source

Brand image IQOS

Η εικόνα της μάρκας αποτελεί θεμελιώδες στοιχείο της στρατηγικής μάρκετινγκ, καθώς επηρεάζει τις καταναλωτικές αποφάσεις και τη διαμόρφωση πίστης προς ένα προϊόν. Η παρούσα έρευνα εξετάζει την εικόνα του brand “IQOS” στην ελληνική αγορά, εστιάζοντας στους παράγοντες που τη διαμορφώνουν και στον τρόπο με τον οποίο αυτοί επηρεάζουν τη συμπεριφορά των ...
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Sexual health among adolescent and young adult cancer survivors: A scoping review from the Children's Oncology Group Adolescent and Young Adult Oncology Discipline Committee

Ca-A Cancer Journal for Clinicians, 2021
Brooke Cherven, Sharon L Bober, Kristin M Bingen   +2 more
exaly  

Enhancing Brand Image: Brand Trust, Brand Loyalty, and Social Media Influences on Building a Brand Image

2023
Nalini Palaniswamy, Muruganandam Duraiswamy   +1 more
openaire   +1 more source