Results 221 to 230 of about 6,985,808 (379)

The Strategies of Gangwon-do Brand Images in the Process of Hosting & Making PyeongChang Winter Olympic Games

, 2007
Heebok Lee
openalex   +1 more source

Beyond the Nation Brand: The Role of Image and Identity in International Relations [PDF]

, 2011
Simón Anholt
openalex   +1 more source

Circulating tumor DNA monitoring and blood tumor mutational burden in patients with metastatic solid tumors treated with atezolizumab

Molecular Oncology, EarlyView.
In patients treated with atezolizumab as a part of the MyPathway (NCT02091141) trial, pre‐treatment ctDNA tumor fraction at high levels was associated with poor outcomes (radiographic response, progression‐free survival, and overall survival) but better sensitivity for blood tumor mutational burden (bTMB).
Charles Swanton, Russell W. Madison, Candice Francheska B. Tambaoan, Funda Meric‐Bernstam, Christopher J. Sweeney, Razelle Kurzrock, Howard A. Burris III, David R. Spigel, Hanna Tukachinsky, Jason Hughes, Julia Malato, Bongin Yoo, Tania Szado, Cheryl Schwab, Lincoln W. Pasquina, Amaya Gasco, Katja Schulze, Claire F. Friedman   +17 more
wiley   +1 more source

A Study on the Influence of Visual Merchandising and Brand Recognition on Perceived Risk, Brand Image and Brand Loyalty

, 2008
박민정, 이소은
openalex   +1 more source

Visually decomposing vehicle images: Exploring the influence of different aesthetic features on consumer perception of brand [PDF]

, 2011
Charlie Ranscombe, Ben Hicks, Glen Mullineux, Baljinder Singh   +3 more
openalex   +1 more source

Dose‐dependent induction of epithelial‐mesenchymal transition in 3D melanoma models by non‐thermal plasma treatment

Molecular Oncology, EarlyView.
Non‐thermal plasma treatment of melanoma cells induced epithelial‐mesenchymal transition (EMT) in a dose‐dependent fashion. This report highlights the critical need to further investigate potential adverse effects of non‐thermal plasma for cancer therapy and to optimize treatment parameters for clinical translation. Despite the promising results of non‐
Eline Biscop, Edgar Cardenas De La Hoz, Hanne Verswyvel, Joey De Backer, Ho Wa Lau, Angela Privat‐Maldonado, Wim Vanden Berghe, Steve Vanlanduit, Evelien Smits, Annemie Bogaerts, Abraham Lin   +10 more
wiley   +1 more source

To Brand or not to Brand: The Perception of Brand Image in the Digital Games Industry

Acta Ludologica, 2020
The paper presents, discusses and analyses the role of building brand image in digital games. The purpose of this paper is to analyse and discuss in-game marketing in cultural sphere from aspect of brand image. The aim is to explore, identify and present the relationship between brand image, consumer self-image and digital games as a brand.
openaire   +1 more source

PENGARUH PRODUCT REVIEW DAN GARANSI DALAM MEMBENTUK BRAND AWARENESS PADA LAPTOP AXIOO PONGO [PDF]

Brand awareness is one of the key aspects in the success of a product. Brand awareness is one of the foundations for forming a brand image in the minds of consumers.
Ulya, Nadia
core  

The Difference between Original Brands and Extended Brands in Images and Preference of Overseas Fashion Luxury Goods

, 2008
Su-Hwa Hong, Miyoung Kim
openalex   +2 more sources

Molecular imaging predicts trastuzumab‐deruxtecan (T‐DXd) response in head and neck cancer xenograft models

Molecular Oncology, EarlyView.
Trastuzumab‐deruxtecan, a HER2‐targeting antibody‐drug conjugate, shows promising antitumor activity in head and neck squamous cell carcinoma with low HER2 expression. In vitro and in vivo studies demonstrated dose‐dependent cell death and tumor growth reduction in low HER2‐expressing cell lines, which correlated with drug accumulation measured using a
Abdullah Bin Naveed, Lucas Mani, Muhammad Bilal Mirza, Ashtyn McAdoo, Takahito Kondo, Hidenori Tanaka, Nicole Meeks, Eben Rosenthal, Marisa Hom   +8 more
wiley   +1 more source