Results 121 to 130 of about 923,562 (204)
No need to be rebellious: placemaking and value co-creation in the skateboarding City of Malmö. [PDF]
Front Sports Act LivingBook K.
europepmc +1 more source
Some of the next articles are maybe not open access.
Related searches:
Related searches:
Journal of Marketing, 2012
Using a grounded theory approach, the authors investigate the nature and consequences of brand love. Arguing that research on brand love needs to be built on an understanding of how consumers actually experience this phenomenon, they conduct two qualitative studies to uncover the different elements (“features”) of the consumer prototype of brand love.
Rajeev Batra +2 more
openaire +3 more sources
Using a grounded theory approach, the authors investigate the nature and consequences of brand love. Arguing that research on brand love needs to be built on an understanding of how consumers actually experience this phenomenon, they conduct two qualitative studies to uncover the different elements (“features”) of the consumer prototype of brand love.
Rajeev Batra +2 more
openaire +3 more sources
Exploring behavioural branding, brand love and brand co-creation
Journal of Product & Brand Management, 2016Purpose This paper aims to contribute to the understanding of the complex consumer brand relationships by holistically exploring the dynamics between brand love and co-creation, how they are impacted by behavioural branding and their combined impact to brand loyalty.
Kaufmann, H. R. +2 more
openaire +4 more sources
The formation of sub-brand love and corporate brand love in hotel brand portfolios
International Journal of Hospitality Management, 2019Abstract This study is the first, to our knowledge, to focus on the relationship between sub-brand love and corporate brand love in a hotel brand portfolio. With 425 responses from US travelers, this study finds that sub-brand intimacy and sub-brand passion are driven by ideal-self-sub-brand congruence and that sub-brand passion improves sub-brand ...
Yao-Chin Wang, Hailin Qu, Jing Yang
openaire +3 more sources
2021
This chapter examines religious beliefs as a new antecedent to brand love, and proposes a new construct, that of Islamic brand love. In addition, this chapter investigates some phycological antecedents to brand love such as cultural identity, religiosity or strongly held values.
Waleed Yousef, Najwa Yousef
openaire +1 more source
This chapter examines religious beliefs as a new antecedent to brand love, and proposes a new construct, that of Islamic brand love. In addition, this chapter investigates some phycological antecedents to brand love such as cultural identity, religiosity or strongly held values.
Waleed Yousef, Najwa Yousef
openaire +1 more source
Territorial brand love antecedents: the Azores brand
2021 16th Iberian Conference on Information Systems and Technologies (CISTI), 2021Territorial Marketing assumes a very important role in the affirmation of territories, not only at the level of tourism but also at the social, economic and cultural levels at various scales. Thus, the creation and consolidation of territorial brands that can communicate in a relevant and faithful way their place of origin, to give support, hope, and ...
Anabela de Figueiredo Marcos +1 more
openaire +1 more source
Journal of Product & Brand Management, 2020
Purpose This paper aims to explore the relationship between brand love and materialism. Design/methodology/approach This research uses two survey studies that the love of money. In combination, these two studies include over 1,000 participants.
Aaron Ahuvia +2 more
openaire +1 more source
Purpose This paper aims to explore the relationship between brand love and materialism. Design/methodology/approach This research uses two survey studies that the love of money. In combination, these two studies include over 1,000 participants.
Aaron Ahuvia +2 more
openaire +1 more source