Results 271 to 280 of about 10,328 (288)

Using the theory of planned behaviour to understand brand love

Journal of Product and Brand Management, 2017
Sabrina M Hegner, Anna Fenko
exaly  

‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love

Journal of Marketing Management, 2019
Narissara Palusuk, Bernadett Koles, Rajibul Hasan   +2 more
exaly  

Brand communities’ relational outcomes, through brand love

Journal of Product and Brand Management, 2019
Arnaldo Coelho, Cristela Maia Bairrada
exaly  

Two studies of consequences and actionable antecedents of brand love

Journal of Brand Management, 2010
Lars Bergkvist, Tino Bech-Larsen
exaly  

The impacts of brand experiences on brand loyalty: mediators of brand love and trust

Management Decision, 2017
Chao-Chin Huang
exaly  

Antecedents and consequences of brand love

Journal of Brand Management, 2012
Sanjit Kumar Roy, Abhigyan Sarkar
exaly  

THE INFLUENCE OF DESIGN ON LUXURY BRAND LOVE

Global Fashion Management Conference, 2018
Hemonnet-Goujot, Aurélie, Valette-Florence, Pierre   +1 more
openaire   +2 more sources

Psychological mechanisms of brand love and information technology identity in virtual retail environments

Journal of Retailing and Consumer Services, 2019
Tseng-Lung Huang
exaly  

The relationship between brand love and actual brand performance

International Marketing Review, 2016
Lia Zarantonello, Silvia Grappi
exaly  

The impact of brand authenticity on building brand love: An investigation of impression in memory and lifestyle-congruence

International Journal of Hospitality Management, 2018
Aikaterini Manthiou, Juhee Kang
exaly