Results 251 to 260 of about 10,328 (288)
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International Journal of Applied Behavioral Economics, 2012
Researchers postulate that an individual consumer can fall in love with a brand. They also suggest that the nature of this brand love is conceptually analogous to interpersonal love. This article analyzes how the brand love concept can be derived from interpersonal love. Brand love is related to hedonic shopping motive, rather than utilitarian shopping
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Researchers postulate that an individual consumer can fall in love with a brand. They also suggest that the nature of this brand love is conceptually analogous to interpersonal love. This article analyzes how the brand love concept can be derived from interpersonal love. Brand love is related to hedonic shopping motive, rather than utilitarian shopping
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Journal of Product & Brand Management, 2020
Purpose This paper aims to explore the relationship between brand love and materialism. Design/methodology/approach This research uses two survey studies that the love of money. In combination, these two studies include over 1,000 participants.
Aaron Ahuvia +2 more
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Purpose This paper aims to explore the relationship between brand love and materialism. Design/methodology/approach This research uses two survey studies that the love of money. In combination, these two studies include over 1,000 participants.
Aaron Ahuvia +2 more
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2021
This chapter examines religious beliefs as a new antecedent to brand love, and proposes a new construct, that of Islamic brand love. In addition, this chapter investigates some phycological antecedents to brand love such as cultural identity, religiosity or strongly held values.
Waleed Yousef, Najwa Yousef
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This chapter examines religious beliefs as a new antecedent to brand love, and proposes a new construct, that of Islamic brand love. In addition, this chapter investigates some phycological antecedents to brand love such as cultural identity, religiosity or strongly held values.
Waleed Yousef, Najwa Yousef
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Territorial brand love antecedents: the Azores brand
2021 16th Iberian Conference on Information Systems and Technologies (CISTI), 2021Territorial Marketing assumes a very important role in the affirmation of territories, not only at the level of tourism but also at the social, economic and cultural levels at various scales. Thus, the creation and consolidation of territorial brands that can communicate in a relevant and faithful way their place of origin, to give support, hope, and ...
Anabela de Figueiredo Marcos +1 more
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Journal of Product & Brand Management, 2016
Purpose– The purpose of this study is to explore the extent to which love cues are used by brands targeted at multiple decision-makers in a family, specifically the mother and child.Design/methodology/approach– First, secondary database (SmartyPants, 2013) is used to identify clusters of brands with similar benefit groups (i.e.
Pramod P. Iyer +2 more
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Purpose– The purpose of this study is to explore the extent to which love cues are used by brands targeted at multiple decision-makers in a family, specifically the mother and child.Design/methodology/approach– First, secondary database (SmartyPants, 2013) is used to identify clusters of brands with similar benefit groups (i.e.
Pramod P. Iyer +2 more
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Love Brands: Mit Kommunikation in sozialen Medien Brand Love steigern
2016Laut der Studie „Love Brands 2014“ der Agentur „diffferent“ in Kooperation mit Universal Music and Brands finden die befragten Deutschen Coca Cola, Haribo und Ferrero so attraktiv, dass sie diesen Marken eine Liebeserklarung machen wurden. Aber wie werden Marken zu Love Brands?
Anja Franck +2 more
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In the name of brand love: a crosssectional study on brand love antecedents in smartphone brands
2022Mestrado em ...
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2016
The aim of this research is to explore the consumer-brand love relationship. By doing so, 750 entries of consumer statements about their beloved brands were analyzed via discourse analysis. As a result, it was found that brand love is different from interpersonal love.
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The aim of this research is to explore the consumer-brand love relationship. By doing so, 750 entries of consumer statements about their beloved brands were analyzed via discourse analysis. As a result, it was found that brand love is different from interpersonal love.
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The aftermath of COVID-19, the widespread adoption of AI-based technological innovations, and new social challenges have reflected changes in consumer behavior, prompting us to re-explore the concept of brand love. This study focuses on updating what we know about consumer-brand relationships and exploring brand features and attributes that trigger ...
Alexandre Duarte, Patrícia Dias
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Alexandre Duarte, Patrícia Dias
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The Crisis of Love in Dionne Brand’s Love Enough
2019Narratives of Resilience: An Intersectional Approach to Literature and Other Contemporary Cultural Representations. FFI2015-63895-C2-2-R. MINECO, Programa Estatal de I+D+i Orientada a los Retos de la Sociedad. IP: Ana M? Fraile.
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