Results 241 to 250 of about 6,093 (255)

The relationship between brand love and actual brand performance

International Marketing Review, 2016
Lia Zarantonello, Silvia Grappi
exaly  

THE INFLUENCE OF DESIGN ON LUXURY BRAND LOVE

Global Fashion Management Conference, 2018
Hemonnet-Goujot, Aurélie, Valette-Florence, Pierre   +1 more
openaire   +2 more sources

Antecedents and consequences of brand love

Journal of Brand Management, 2012
Abhigyan Sarkar, Sanjit Roy
exaly  

Two studies of consequences and actionable antecedents of brand love

Journal of Brand Management, 2010
Lars Bergkvist
exaly  

Love becomes hate? or love is blind? Moderating effects of brand love upon consumers’ retaliation towards brand failure

Journal of Product and Brand Management, 2020
exaly  

Psychological mechanisms of brand love and information technology identity in virtual retail environments

Journal of Retailing and Consumer Services, 2019
Tseng‐Lung Huang
exaly  

Employee brand love and love behaviors: Perspectives of social exchange and rational choice

International Journal of Hospitality Management, 2019
Yao-Chin Wang
exaly  

Hardwired to love brands

Young Consumers, 2008
openaire   +1 more source

What's love got to do with it? The role of Brand Love in brand community experience

2022
openaire   +1 more source

Brand Love is not Enough

2018
openaire   +1 more source