Results 231 to 240 of about 6,093 (255)

What is Love? Investigating Consumers' Love for their Brands

2009
Bauer, Hans H., Heinrich, Daniel, Albrecht, Carmen-Maria   +2 more
openaire   +4 more sources

The role of brand love in consumer‐brand relationships

Journal of Consumer Marketing, 2013
Dwight Merunka
exaly  

How does consumers' Perception of Sports Stars' Personal Brand Promote Consumers’ brand love? A mediation model of global brand equity

Journal of Retailing and Consumer Services, 2020
Jian Mou
exaly  

Using the theory of planned behaviour to understand brand love

Journal of Product and Brand Management, 2017
Anna Fenko, Sabrina Hegner
exaly  

Brand communities’ relational outcomes, through brand love

Journal of Product and Brand Management, 2019
Cristela Bairrada, Arnaldo Coelho
exaly  

You’re so lovable: Anthropomorphism and brand love

Journal of Brand Management, 2014
Philipp Rauschnabel
exaly  

Brand love and positive word of mouth: the moderating effects of experience and price

Journal of Product and Brand Management, 2016
Juha Munnukka, Heikki Karjaluoto
exaly  

‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love

Journal of Marketing Management, 2019
Bernadett Koles, Narissara Palusuk, Rajibul Hasan   +2 more
exaly  

Antecedents and consequences of destination brand love — A case study from Finnish Lapland

Tourism Management, 2018
Kati Suomi, Kaisa Aro, Saila Saraniemi   +2 more
exaly  

The impacts of brand experiences on brand loyalty: mediators of brand love and trust

Management Decision, 2017
Chao-Chin Huang
exaly