Results 231 to 240 of about 10,328 (288)

The nature and frequency of food and beverage marketing on Kenyan national television: a mixed-method analysis of food advertisements, parent and children's perspectives. [PDF]

BMC Med
Wanjohi MN, Karugu CH, Agyemang C, Holdsworth M, Laar A, Klipstein-Grobusch K, Ojiambo V, Mugo S, Kimani-Murage EW, Vandevijvere S, Asiki G.   +10 more
europepmc   +1 more source

Communication strategies driving online health community patient awareness and engagement investigated within atrial fibrillation context. [PDF]

NPJ Digit Med
Kuipers MF, Konus U, Brundel BJJM, İlker Birbil Ş.   +3 more
europepmc   +1 more source

A Content Analysis of Digital Marketing Strategies of Formula Companies and Influencers to Promote Commercial Milk Formula in Hong Kong. [PDF]

Matern Child Nutr
Ng WC, Yeung KHT, Hui LL, Chow KM, Lau EYY, Nelson EAS.   +5 more
europepmc   +1 more source

The impact of sports event brand experience on spectator loyalty: mediating roles of attitude and subjective norms. [PDF]

Sci Rep
Chen B, Shi Z.
europepmc   +1 more source

Meet the Editorial Team. An interview with Amitabha Bandyopadhyay, Assistant Editor, Indian Institute of Technology Kanpur, India

Developmental Dynamics, EarlyView.
Paul Trevorrow, Amitabha Bandyopadhyay
wiley   +1 more source

Meet the editorial team. An interview with Ralph Marcucio, Assistant Editor, University of California San Francisco, United States

Developmental Dynamics, EarlyView.
Paul Trevorrow, Ralph Marcucio
wiley   +1 more source

Brand Love [PDF]

Journal of Marketing, 2012
Using a grounded theory approach, the authors investigate the nature and consequences of brand love. Arguing that research on brand love needs to be built on an understanding of how consumers actually experience this phenomenon, they conduct two qualitative studies to uncover the different elements (“features”) of the consumer prototype of brand love ...
Rajeev Batra, Aaron Ahuvia, Richard P. Bagozzi   +2 more
core   +4 more sources

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The formation of sub-brand love and corporate brand love in hotel brand portfolios

International Journal of Hospitality Management, 2019
Abstract This study is the first, to our knowledge, to focus on the relationship between sub-brand love and corporate brand love in a hotel brand portfolio. With 425 responses from US travelers, this study finds that sub-brand intimacy and sub-brand passion are driven by ideal-self-sub-brand congruence and that sub-brand passion improves sub-brand ...
Yao-Chin Wang, Hailin Qu
exaly   +2 more sources