Results 81 to 90 of about 493,206 (299)

A community‐partnered process for construct & measure development: The 3Rs: Reading, Racial equity, & Relationships

American Journal of Community Psychology, EarlyView.
Abstract This paper describes a 3‐year community–partnered research initiative focused on advancing early reading, racial equity, and relationships—collectively known as the 3Rs Initiative. The project brought together researchers and community members committed to ensuring that all adults in the county embody a shared “3Rs mindset” to better support ...
Shannon B. Wanless, Meghan C. Orman, Shallegra Moye, Caitlin F. Spear   +3 more
wiley   +1 more source

Antecedents of customer citizenship behavior among automobile online brand community in Malaysia [PDF]

, 2017
This study intends to explore the antecedents of customer citizenship behavior (CCB) in Malaysia. CCB has been frequently debated in the last few decades, but researchers have not reached consensus on the definitions of various extra-role behavior ...
Mohd Sidik, Siti Noor Aishah, Shaari, Hasnizam   +1 more
core   +1 more source

Navigating an STI diagnosis: The role of social support, intergenerational learning, and transformative growth among Black women

American Journal of Community Psychology, EarlyView.
Abstract Black women face a myriad of challenges that heighten their susceptibility to sexually transmitted infections (STIs), resulting in a disproportionate impact of STIs among this population. Yet, there is a lack of research that explores how women navigate these diagnoses with resilience.
Jaleah D. Rutledge, Jasmine Abrams, Ijeoma Opara, Robin Lin Miller   +3 more
wiley   +1 more source

How Brand Excitement Can Enhance Emotional Responses of Local Fashion Brands in Indonesia? : Moderating of Ethnocentrism

APMBA (Asia Pacific Management and Business Application), 2018
In the last few decennium, research pertaining to brand has gained the attention of many academician. Interest in further studies of matters related to it, such as brand love and brand engagement has increased tremendously as well.
Cindy Suwandhi, Tengku Ezni Balqiah
doaj   +1 more source

The impact of brand gender on consumer-brand engagement and consumer-based brand equity on Facebook [PDF]

, 2017
In this research, we investigate how two distinct and universal dimensions of brand personality - brand masculinity and brand femininity - which constitute the two dimensions of brand gender (Grohmann 2009) influence consumer-brand engagement on Facebook.
Azar, Salim, Machado, Joana César, Vacas de Carvalho, Leonor   +2 more
core   +1 more source

Facilitators and barriers to neighborhood social integration

American Journal of Community Psychology, EarlyView.
Abstract Social isolation has reached concerning rates, particularly in the wake of the COVID‐19 pandemic. Social integration is critical to combatting social isolation and loneliness by promoting a sense of community and belonging. Yet, most existing research centers on fostering close personal relationships within family and friend networks.
Joelle Fuchs, Deena Shariq, Emily Yang, Giselle Maya, Taylor L. Wilds, Collin W. Mueller, Arianna M. Gard   +6 more
wiley   +1 more source

Social Media Marketing Drives Brand Love and Customer Behavioral Engagement: Gender as a Moderator

Journal of Theoretical and Applied Electronic Commerce Research
This study investigates the impact of social media marketing activities on customers’ behavioral engagement with fashion clothing brands in Pakistan.
Muhammad Sohaib, Muhammad Asghar Ali, Muhammad Ahmad-ur-Rehman   +2 more
doaj   +1 more source

Parents' WhatsApp coping resources in the context of ongoing political conflicts: An ecological exploration

American Journal of Community Psychology, EarlyView.
Abstract Mobile technologies have become significant resources for crisis communication and social support in recent years. However, despite empirical evidence pointing to the centrality of these technologies for parenthood in everyday life, it is yet unknown how parents' coping resources play a role in the digital environment.
Daphna Yeshua‐Katz, Stav Shapira, Orna Braun‐Lewensohn   +2 more
wiley   +1 more source

BRAND LOYALTY MODEL BASED ON BRAND LOVE AND BRAND TRUST

Jurnal Ilmiah Bisnis dan Ekonomi Asia
This research aims to examine the relationship between brand love and brand loyalty through brand trust in BHS brand sarongs. The sample in this study was 100 respondents, with a sampling technique using a non-probability sampling technique, with a ...
Siti Asiyah, Deni Irfayanti
doaj   +1 more source

“Why the Anomaly that is Super Bowl Marketing is a Justifiable Investment” [PDF]

, 2018
By now, we have well established that the Super Bowl is the holy grail of marketing, the championship for the battle of the brands, and the ultimate showcase of creative prowess which determines bragging rights. This American phenomenon is the exception,
Brothers, Anthony Cole
core   +2 more sources