Results 291 to 300 of about 14,960 (305)

The relationship of consumer personality trait, brand personality and brand loyalty: an empirical study of toys and video games buyers

Journal of Product and Brand Management, 2010
exaly  

Gender Dimensions of Brand Personality

Journal of Marketing Research, 2009
Bianca Grohmann
exaly  

The relevance of visitors’ nation brand embeddedness and personality congruence for nation brand identification, visit intentions and advocacy

Tourism Management, 2011
Nicola E Stokburger-Sauer
exaly  

Power distance belief and brand personality evaluations

Journal of Business Research, 2018
Xuehua Wang, Xiang Fang
exaly  

Personal Brands

2022
openaire   +1 more source

BRAND “MINDS” ABOUT YOU: HOW BRAND PERSONALIZATION AFFECTS BRAND PERSONALITY

Global Fashion Management Conference, 2018
Hua Chang, Pielah Kim
openaire   +1 more source

Brand management in higher education: The University Brand Personality Scale

Journal of Business Research, 2016
Philipp A Rauschnabel, Nina Krey, Barry J Babin   +2 more
exaly  

The effect of brand personality and brand identification on brand loyalty: Applying the theory of social identification

Japanese Psychological Research, 2001
exaly  

Brand Personality

2014
openaire   +1 more source

Brand Personality

2009
openaire   +1 more source