Results 271 to 280 of about 1,040,105 (296)

Implementing an intended brand personality: a dyadic perspective

Journal of the Academy of Marketing Science, 2011
Lucia Malar, Wayne D Hoyer, Harley Krohmer   +2 more
exaly  

Consumers' implicit theories about personality influence their brand personality judgments

Journal of Consumer Psychology, 2012
Durairaj Maheswaran, Shailendra Pratap Jain, Pragya Mathur   +2 more
exaly  

The U.S. brand personality: A Sino perspective

Journal of Business Research, 2013
José I Rojas-Méndez, Nicolas G. Papadopoulos, Steven A Murphy   +2 more
exaly  

From branding to Personal Brands

2017
openaire   +1 more source

The Lack of Personality in Personal Branding

2017
PURPOSE - In this master's thesis, The Lack of Personality in Personal Branding, the overall research question why today's young job applicants in Denmark put so much emphasis on painting the "perfect" picture of themselves in their personal branding when recruiters - to a greater extent - are looking for personality and the job applicants' ability to ...
openaire   +1 more source

Responsible and active brand personality: On the relationships with brand experience and key relationship constructs

Journal of Business Research, 2019
Sebastian Molinillo, Arnold Japutra
exaly  

The importance of corporate brand personality traits to a successful 21st century business

Journal of Brand Management, 2006
Kevin Lane Keller
exaly  

Personal Brands

2022
openaire   +1 more source

The Big Five and brand personality: Investigating the impact of consumer personality on preferences towards particular brand personality

Journal of Brand Management, 2007
Yelena Tsarenko
exaly  

BRAND “MINDS” ABOUT YOU: HOW BRAND PERSONALIZATION AFFECTS BRAND PERSONALITY

Global Fashion Management Conference, 2018
Hua Chang, Pielah Kim
openaire   +1 more source