Results 271 to 280 of about 301,101 (303)

A new measure of brand personality

International Journal of Research in Marketing, 2009
Maggie Geuens, Bert Weijters
exaly  

Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self

Journal of Marketing, 2011
Lucia Malar, Harley Krohmer, Wayne D Hoyer   +2 more
exaly  

Visualizing brand personality and personal branding

2018
openaire   +1 more source

An empirical comparison of two brand personality scales: Evidence from India

Journal of Retailing and Consumer Services, 2017
Anees Ahmad
exaly  

Functional brand qualities and perceived value: The mediating role of brand experience and brand personality

Psychology and Marketing, 2020
Filipe Coelho, Cristela Maia Bairrada, Arnaldo Coelho   +2 more
exaly  

Implementing an intended brand personality: a dyadic perspective

Journal of the Academy of Marketing Science, 2011
Lucia Malar, Bettina Nyffenegger, Harley Krohmer   +2 more
exaly  

The U.S. brand personality: A Sino perspective

Journal of Business Research, 2013
José I Rojas-Méndez, Nicolas Papadopoulos   +1 more
exaly  

Personal Branding

2022
openaire   +1 more source

The impact of brand personality and sales promotions on brand equity

Journal of Business Research, 2011
Pierre Valette-Florence
exaly  

From branding to Personal Brands

2017
openaire   +1 more source