Results 281 to 290 of about 1,040,105 (296)

Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention

Journal of Marketing Communications, 2016
Debasis Pradhan
exaly  

The relationship of consumer personality trait, brand personality and brand loyalty: an empirical study of toys and video games buyers

Journal of Product and Brand Management, 2010
exaly  

The impact of brand personality and sales promotions on brand equity

Journal of Business Research, 2011
Dwight Merunka
exaly  

Brand personality and human personality: Findings from ratings of familiar Croatian brands

Journal of Business Research, 2007
Boris Mlačić, Göran Milas
exaly  

Gender Dimensions of Brand Personality

Journal of Marketing Research, 2009
exaly  

What I say about myself: Communication of brand personality by African countries

Tourism Management, 2007
Russell Abratt, Leyland F Pitt, Magnus Hultman   +2 more
exaly  

Personal Brands

2010
openaire   +1 more source

Brand Personality

2011
openaire   +1 more source

Brand Personality

2015
openaire   +1 more source

Extending human personality to brands: The stability factor

Journal of Brand Management, 2004
exaly