Results 281 to 290 of about 301,101 (303)

Responsible and active brand personality: On the relationships with brand experience and key relationship constructs

Journal of Business Research, 2019
Arnold Japutra, Sebastian Molinillo
exaly  

Consumers' implicit theories about personality influence their brand personality judgments

Journal of Consumer Psychology, 2012
Pragya Mathur, Shailendra Pratap Jain, Durairaj Maheswaran   +2 more
exaly  

Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention

Journal of Marketing Communications, 2016
Debasis Pradhan
exaly  

Brand personality and brand equity: evidence from the sportswear industry

Journal of Product and Brand Management, 2015
Jin Su, Xiao Tong
exaly  

The importance of corporate brand personality traits to a successful 21st century business

Journal of Brand Management, 2006
Kevin Lane Keller
exaly  

Brand personality and culture: The role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions

Tourism Management, 2016
Kurt Matzler, Andreas Strobl, Nicola E Stokburger-Sauer   +2 more
exaly  

Personal Brands

2010
openaire   +1 more source

The relationship of consumer personality trait, brand personality and brand loyalty: an empirical study of toys and video games buyers

Journal of Product and Brand Management, 2010
exaly  

Gender Dimensions of Brand Personality

Journal of Marketing Research, 2009
Bianca Grohmann
exaly  

Brand management in higher education: The University Brand Personality Scale

Journal of Business Research, 2016
Philipp A Rauschnabel, Nina Krey, Barry J Babin   +2 more
exaly