Results 261 to 270 of about 1,040,105 (296)

Brand Personality

2023
Larry D. Kelley, Sarah Turnbull, Donald W. Jugenheimer   +2 more
openaire   +1 more source

Personal Branding

2020
James Cohen, Thomas Kenny
openaire   +1 more source

Visualizing brand personality and personal branding

2018
openaire   +1 more source

Personal Branding

2022
openaire   +1 more source

A new measure of brand personality

International Journal of Research in Marketing, 2009
Maggie Geuens, Bert Weijters, Kristof de Wulf   +2 more
exaly  

An empirical comparison of two brand personality scales: Evidence from India

Journal of Retailing and Consumer Services, 2017
Anees Ahmad
exaly  

Brand personality and brand equity: evidence from the sportswear industry

Journal of Product and Brand Management, 2015
Jin Su, Xiao Tong
exaly  

Personal Branding

2017
Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech.
openaire   +1 more source

The effect of brand personality and brand identification on brand loyalty: Applying the theory of social identification

Japanese Psychological Research, 2001
Dongchul Han
exaly  

Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self

Journal of Marketing, 2011
Lucia Malar, Wayne D Hoyer, Harley Krohmer   +2 more
exaly