Results 51 to 60 of about 3,399 (255)
Celebrity Portfolio Effects on Consumer Brand Evaluations [PDF]
, 2015 While much of the research on celebrity endorsement has focused on the retrospective evaluation of the brand in the context of a single celebrity endorsement, relatively less attention has been given to the effects of multiple celebrity endorsement. Previous research conceptualizes multiple celebrity endorsement simply as multiples of single celebrity ...
Yu, Max, Pappu, Ravi
openaire +3 more sources
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT This study examines interval selection in the Pasture, Rangeland, and Forage Rainfall Index (PRF‐RI) program and evaluates how uniform premium subsidy rates affect optimal interval selections. Using South Dakota as a case study, we show a trend of increasing selection of nonproduction intervals from 2013 to 2024, raising concerns about program
Whoi Cho, Matthew Diersen
wiley +1 more source
Methods of increasing the share of brand sales in the dealer’s portfolio
Ученые записки Российской академии предпринимательстваDue to the changing market environment since 2022, when all European, Japanese, and Korean brands left the Russian market, dealer enterprises faced the need to find new suppliers.
О. A. Rodionov
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
Jurnal Ilmiah Bisnis dan Ekonomi AsiaThis study investigates the influence of digital marketing, brand ambassador, and product mixes on the brand loyalty of Skintific cosmetic products among young women in Pontianak, Indonesia.
Arnelita Yolanda, Dewi Santika
doaj +1 more source
المجلة الدولية للأداء الاقتصادي, 2023 This study aims to measure the impact of the brand portfolio on the market value of company shares in the case of The Walt Disney Company during the period (1991-2020) using the multiple linear regression model (OLS) .
Bouthaina HERIAT, Elghali Benbrahim
doaj
Strengthening Market Position through Branding “CheongKwanJang”
Asia Marketing Journal, 2018 Korea Ginseng Corporation is a global ginseng company, owning one of the most leading brands in Korea, CheongKwanJang. Although Korea Ginseng Corporation was an undoubted market leader in the red ginseng market, it faced a new challenge in 2012 due to ...
Kay Ryung Koo +3 more
doaj +1 more source
Advancing European Plant Variety Registration: Data‐Driven Insights and Stakeholder Perspectives
Agribusiness, EarlyView.ABSTRACT Efficient plant variety registration is crucial for fostering innovation in the European Union, yet the current regulatory framework is complex and faces calls for reform. This study provides data‐driven evidence to inform the ongoing legislative debate by employing a mixed‐methods approach.
Sergio Urioste Daza +2 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT Innovation is essential for competitiveness in agribusiness facing dynamic environments. This study examines how market orientation, marketing, relational, and social capabilities influence innovation performance. Using data from 751 Spanish firms and a multi‐method approach that integrates Structural Equation Modeling (PLS‐SEM), Necessary ...
Beatriz Corchuelo Martínez‐Azúa +1 more
wiley +1 more source
Resilient and Sustainable Restaurant Supply Chain Operations Considering Multi-Brand Strategies
SystemsThis study analyzes the performance and strategic implications of multi-brand kitchen restaurants from a supply chain perspective. Multi-brand kitchens are increasingly adopted in franchise systems as they enhance resilience by pooling demand risks and ...
Sangjoon Lee +2 more
doaj +1 more source