Results 71 to 80 of about 3,399 (255)
BRAND MESSAGE VS BRAND PERCEPTION
Reviews of Management Sciences, 2021 Purpose: In today’s fast moving business world, where information has become readily available and consumers have become socially aware, brands have had to regularly keep themselves updated and relevant to the consumers to be able to remain ...
Midhat Nadeem +5 more
doaj
BRAND PORTFOLIO STRATEGY AND BRAND ARCHITECTURE
Eastern Europe: economy, business and management, 2021 Tatiana Ostapchuk, Olha Pashchenko
openaire +1 more source
Do More Open Economies Export Less Diversely in Brazilian Agribusiness?
Agribusiness, EarlyView.ABSTRACT This paper asks whether municipalities with a larger export‐to‐revenue ratio display a more concentrated bundle of exported goods in Brazilian agribusiness. Recent advances in export imputation for Brazilian municipalities allow for an analysis of the concentration profile of each municipality and its association with export openness.
Alan Leal, Michelle Marcia Viana Martins
wiley +1 more source
Competitive differentiation through brand extensions in the era of hyper competition
Romanian Economic Journal, 2015 In the era of hyper competition, competitive differentiation has become increasingly important. Brand extensions are used by companies across various industries for competitive differentiation.
Claudiu-Catalin Munteanu
doaj
Agribusiness, EarlyView.ABSTRACT In emerging economies where smallholder farming dominates agricultural production, agribusinesses serve as critical intermediaries linking smallholders to broader markets, and their resilience directly affects agricultural sustainability. Short‐term‐oriented capital is reluctant to adequately finance highly uncertain and cyclical agricultural ...
Siyuan Lyu +5 more
wiley +1 more source
Games, 2018 This vignette-based study examines how generalized trust and the need for cognitive closure relate to the perceived acceptability of contemporary business methods of personal data collection.
David Chavanne
doaj +1 more source
Brand architecture in achieving the optimal brand portfolio
Interdisziplinäre Managementforschung XIII, 2017 Coherent brand architecture is a key component of the firm's overall marketing strategy as it provides a structure to leverage strong brands in domestic and other markets, assimilate acquired brands, and rationalize the firm's international branding strategy. This paper examines brand architecture as an evolutionary strategy decision making.
Mikrut, Martina, Ham, Marija
openaire +1 more source
Agribusiness, EarlyView.ABSTRACT This paper examines racial differences in farm succession planning using survey data from Tennessee farmers. While observed differences between White and Black farmers are small, decomposition and counterfactual analyses show that structural characteristics, particularly farm size, would predict higher succession planning among White farmers ...
Abdelaziz Lawani +2 more
wiley +1 more source
AIChE Journal, EarlyView.Abstract Conventional continuous plants use fixed‐capacity equipment, resulting in high capital risk and suboptimal performance under fluctuating demands. To address these, this study proposes an integrated framework for modular process design and supervisory control capable of adapting to demand uncertainty for long‐term economic viability.
T. Asrav, M. Alvarado‐Morales, G. Sin
wiley +1 more source
Consumers' evaluation of brand portfolios
, 2018 The lodging industry has experienced a tremendous growth in brand extension practices within the last two decades due to market saturation and intense competition. One of the significant trends in the lodging industry is that a few large lodging companies have become leaders in the market by possessing a number of highly demanded brands and forming ...
openaire +3 more sources