Results 61 to 70 of about 3,399 (255)

THE ROLE OF PRODUCT AUDIT POLICY IN INCREASING ORGANIZATIONAL PERFORMANCE [PDF]

Annals of the University of Petrosani: Economics, 2012
In terms of markets more competitive, competitive advantage becomes a problem getting increasingly more difficult. Offer organization is the first element that can provide differentiation from competitors, the organization should regularly monitor the ...
VIOLETA RĂDULESCU, ANCA FRANCISCA CRUCERU   +1 more
doaj  

Hyundai Motor's Global Marketing Strategy

Asia Marketing Journal, 2014
The automotive industry plays a significant role in the global economy. One of the reasons is that this industry compasses every aspects of the value chain ?
Woo Seong Kang, Young Chan Kim, Chang Jo Yoo   +2 more
doaj   +1 more source

Managing brand strength in a brand portfolio: A conceptual analysis [PDF]

Journal of Administrative and Business Studies, 2019
The maker research shows that traditional brand portfolio planning tools like the Boston Consultancy Group (BCG) matrix have become too generic, and are not able to properly capture different complex dimensions of modern brand portfolio architecture. The objective of this conceptual article is to understand how different dimensions of brand portfolio ...
openaire   +1 more source

The Geography of Success: A Spatial Analysis of Export Intensity in the Italian Wine Industry

Agribusiness, EarlyView.
ABSTRACT This paper investigates the paradox of how Italy's fragmented, SME‐dominated wine industry achieves global export success. Moving beyond purely firm‐centric explanations, we test whether export intensity is spatially dependent, clustering geographically in regional ecosystems.
Nicolas Depetris Chauvin, Jonas Di Vita
wiley   +1 more source

Cost Pass‐Through in Crisis: Evidence From the German Malt‐Beer Supply Chain

Agribusiness, EarlyView.
Abstract Global agri‐food supply chains are increasingly exposed to geopolitical shocks, climate volatility, and market consolidation, factors that disrupt traditional price relationships and reshape market power dynamics. Nowhere is this more visible than in the brewing sector, where agricultural raw materials meet complex industrial processing and ...
Nikolas Bublik, Lukáš Čechura
wiley   +1 more source

Can Employees Love Their Company Brand: The Role of Internal Branding, Brand Identification, and Brand Citizenship Behavior

Journal of Indonesian Economy and Business
Introduction/Main Objectives: This study aims to analyze the impact of internal branding on brand identification, investigate how brand identification affects employee brand love and brand citizenship behavior, and examine how employee brand love, in ...
Iyus Wiadi, Iin Mayasari, Agung Surya Dwianto, Handrix Chris Haryanto   +3 more
doaj   +1 more source

Market‐Based Nutrition Regulation and Adult BMI Dynamics in Latin America

Agribusiness, EarlyView.
ABSTRACT Market‐based nutrition policies, including interpretative labeling systems and taxes on sugar‐sweetened beverages (SSBs), have been widely adopted across Latin America to influence dietary choices and address rising obesity rates. While prior research documents change in food purchasing and product reformulation following these policies ...
Emiliano Lopez Barrera, Grace Melo
wiley   +1 more source

Effects of Product Number and Brand Breadth on the Evaluations of an Extended Product

Asia Marketing Journal, 2013
This paper was motivated by two gaps in the extant literature on brand portfolio planning. First, research has shown that, as the number of products connected to a brand increases, the extended product receives more favorable evaluations.
Min Sun Yeu, Hye Yeon Yuk, Bo Ha Kim, null Yoo, Seong Wan Cho, Jun Sang Yeo, Chan Su Park   +6 more
doaj   +1 more source

Protection Motivation Theory and Farmers' Participation in Futures Markets: Evidence From Germany

Agribusiness, EarlyView.
ABSTRACT This study examines why German farmers show limited adoption of commodity futures contracts despite substantial price volatility, applying Protection Motivation Theory (PMT) to understand the cognitive processes driving participation decisions in futures markets. Survey data from 303 German farmers collected in 2024 were analyzed using Partial
Hendrik Wever, Marius Michels, Oliver Musshoff   +2 more
wiley   +1 more source

Beyond function: brand value as a determinant of list and premium prices for luxury watches

Future Business Journal
This study defines brand value as ‘value beyond function’, and focuses on the halo effect generated by alternative characteristics of brand value factors: ‘rarity image’ and ‘proportion of high-end models’.
Keisuke Okahara, Shin’ya Nagasawa
doaj   +1 more source