Results 271 to 280 of about 13,903,126 (284)

Integrating relationship quality and consumer-brand identification in building brand relationships: proposition of a conceptual model

The Marketing Review, 2010
Sergios Dimitriadis, Erifili Papista
openaire   +1 more source

Moderating Effects of the Brand Concept on the Relationship Between Brand Personality and Perceived Quality

Journal of Brand Management, 2007
B Ramaseshan
exaly  

Motivating Purchase of Private Brands: Effects of Store Image, Product Signatureness, and Quality Variation

Journal of Business Research, 2011
Yeqing Bao, Yongchuan Bao, Shibin Sheng
exaly  

The Effects of Expert Quality Evaluations Versus Brand Name on Price Premiums

Journal of Product and Brand Management, 2003
Eitan Gerstner, Prasad Naik
exaly  

Expert Quality Evaluation and Price of Store vs. Manufacturer Brands: An Analysis of the Spanish Mass Market

Journal of Retailing and Consumer Services, 2008
Natalia Rubio, Javier Oubiña
exaly  

Construing Loyalty Through Brand Experience: The Mediating Role of Brand Relationship Quality

Journal of Brand Management, 2014
Elder Semprebon, Paulo Henrique Müller Prado   +1 more
exaly  

The Impact of Corporate Social Responsibility (CSR) Performance and Perceived Brand Quality on Customer-Based Brand Preference

Journal of Services Marketing, 2014
Matthew TingChi Liu, Ipkin Anthony Wong
exaly  

Beliefs and Feelings in Consumer-Brand Relationships: Two Components of Brand Relationship Quality

2010
Nyffenegger, Bettina, Malär, Lucia Andrea, Krohmer, Harley   +2 more
openaire   +1 more source

CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality

Journal of Business Ethics, 2011
Hongwei He
exaly  

Private Label Positioning: Quality Versus Feature Differentiation From the National Brand

Journal of Retailing, 2006
Anne T Coughlan
exaly