Results 291 to 300 of about 46,062 (302)

Integrating relationship quality and consumer-brand identification in building brand relationships: proposition of a conceptual model

The Marketing Review, 2010
Sergios Dimitriadis, Erifili Papista
openaire   +1 more source

The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference

Journal of Services Marketing, 2014
Matthew Tingchi Liu, Ipkin Anthony Wong, Rongwei Chu   +2 more
exaly  

CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality

Journal of Business Ethics, 2010
Hongwei He
exaly  

The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image

Journal of Retailing and Consumer Services, 2016
Munyaradzi W Nyadzayo, Saman Khajehzadeh   +1 more
exaly  

The Role of Parent Brand Quality for Service Brand Extension Success

Journal of Service Research, 2010
Franziska Völckner, Henrik Sattler, Christian M Ringle   +2 more
exaly  

Dual pillars of hotel restaurant food quality satisfaction and brand loyalty

British Food Journal, 2017
Sreenivasan Jayashree, Sajad Rezaei, Fevzi Okumus   +2 more
exaly  

The Impact of Brand Quality on Shareholder Wealth

Journal of Marketing, 2011
Kapil R Tuli
exaly  

Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B brand communities

Industrial Marketing Management, 2014
Stefanie Schnebelen
exaly  

The reciprocal effects of extension quality and fit on parent brand attitude

Journal of Product and Brand Management, 2004
exaly  

Exploring the Mediating Effect of Brand Relationship Quality in the Service Brand Equity and Brand Resonance Linkage

Jurnal Pengurusan, 2012
openaire   +1 more source