The Antecedents of Customer Loyalty: A Moderated Mediation Model of Customer Relationship Management Quality and Brand Image
Exploring the Mediating Effect of Brand Relationship Quality in the Service Brand Equity and Brand Resonance Linkage
The Structural Relationships Among Brand Evidence, Prestige Index, Relationship Quality, and Loyalty in Tourism Brands
Performance Implications of Consumers' Emotional and Cognitive Relationship with Brands: A Differentiated View on Brand Relationship Quality
