Results 281 to 290 of about 46,062 (302)

The structural relationships between airline brand identification, brand image, brand relationship quality and brand loyalty

Korean Journal of Hospitality & Tourism, 2021
openaire   +1 more source

The effect of brand experiences on brand loyalty through perceived quality and brand trust: a study on sports consumers

Asia Pacific Journal of Marketing and Logistics, 2022
Halil Erdem Akoglu, Oguz Özbek
exaly  

The Impact of AI-Generated Brand Personalities on Consumer-Brand Relationship Quality

This study investigates the impact of AI-generated brand personalities (AGBP) on consumer-brand relationship quality (CBRQ), with emotional resonance (ER) as the mediating variable. As artificial intelligence increasingly shapes brand communication, understanding how machine-generated personalities influence consumer perceptions becomes critical ...
openaire   +1 more source

Brand value Co-creation in social commerce: The role of interactivity, social support, and relationship quality

Computers in Human Behavior, 2021
Mina Tajvidi, Yichuan Wang, Nick Hajli   +2 more
exaly  

Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust

Journal of Brand Management, 2022
Emmanuel Silva Quaye, Cleopatra Taoana, Russell Abratt, Peter Anabila   +3 more
openaire   +1 more source

The Influence of Brand Leadership on Brand Relationship Quality and Brand Advocacy in Gadgets Industry, Thailand

Quality - Access to Success, 2023
openaire   +1 more source

Service Brand Relationship Quality

Journal of Service Research, 2015
Bettina Nyffenegger, Harley Krohmer, Wayne D Höyer   +2 more
exaly  

AN EXAMINATION OF THE BRAND RELATIONSHIP QUALITY SCALE IN THE EVALUATION OF RESTAURANT BRANDS

2005
Yuksel Ekinci, Tae-Hwan Yoon, Harmen Oppewal   +2 more
openaire   +1 more source

Relationships between brand experiences, personality traits, prestige, relationship quality, and loyalty

International Journal of Contemporary Hospitality Management, 2017
Sunghyup Sean Hyun
exaly  

Hotel brand personality and brand quality

Journal of Vacation Marketing, 2013
Xuan Tran
exaly