Journal of Business and Social Review in Emerging Economies, 2020 The role of brand satisfaction as a predecessor of brand loyalty has been acknowledged by researchers, academicians, and practitioners for long. Various concepts, theories, and models have been presented in the literature to understand the antecedents ...
Waheed Asghar +2 more
doaj
Analisa Pengaruh Brand Activation Terhadap Pembentukan Brand Community Pada PT Ism Bogasari Flour Mills [PDF]
, 2014 PT ISM Bogasari Flour Mills merupakan Perusahaan yang bergerak di sektor industri tepung terigu, dimana sebanyak 60-65% target pasarnya adalah Usaha Kecil Menengah (UKM).
Liembawati, Y. (Yessy)
core
The Influence Brand Identity, Brand Leadership, and Brand Comunication toward Job Satisfaction
APMBA (Asia Pacific Management and Business Application), 2020 Employees are pivotal resources for the organization as their various interactions among many levels in the employment experience that led to strong brands. Brand identity is the foundation in employer marketing that complement in training, social event, and mentor programs..
Safitri, Rini +2 more
openaire +1 more source
JURNAL LENTERA BISNISSmartphone technology has been one of the major drivers of change in affecting various aspects of society’s life. To be able to compete with similar companies and the company earns profit then purchase decision is very much needed by the company. Improving buyer decisions, companies need to pay attention to the factors of brand image, brand experience,
Dodi Ria Atmaja +1 more
openaire +1 more source
BRAND AWARENESS AND BRAND IMAGE OF DECISION MAKING ON UNIVERSITY
Jurnal Manajemen dan Wirausaha, 2016 Universities are currently facing many challenges as institutions of higher education providers, espe-cially in obtaining numbers of students. The purpose of the study is to examine the effect of brand awareness on brand image, the effect of brand image ...
Herry Mulyono
doaj
A MANAGERIAL APPROACH OF CUSTOMER SATISFACTION DRIVERS IN THE CLOTHING INDUSTRY [PDF]
More than ever customer satisfaction has become a key factor for all industry and business enterprises. The article explains about the customers satisfaction esspecialy in the textile industry. First part presents the concept of customer satisfaction and
Sunhilde CUC
core
PENGARUH PENGALAMAN MEREK TERHADAP LOYALITAS MEREK YANG DIMEDIASI OLEH KEPERCAYAAN MEREK DAN KEPUASAN (KAJIAN PADA MEREK THE BODY SHOP DI BANDA ACEH) [PDF]
, 2018 ABSTRAKAbstrak karya akhir diserahkan kepada Panitia Komisi Ujian untuk mendapatkan Gelar Magister Manajemen Pada Fakultas Ekonomi Dan Bisnis Unversitas Syiah KualaPENGARUH PENGALAMAN MEREK TERHADAP LOYALITAS MEREK YANG DIMEDIASI OLEH KEPERCAYAAN MEREK ...
MORISNA
core
PENGARUH ATRIBUT PRODUK TERHADAP KEPUASAN DAN DAMPAKNYA TERHADAP PERPINDAHAN MEREK (Survey Pada Pengguna Sepeda Motor Matik Yamaha di PT. Bintang Citra Motor Moch. Toha Bandung) [PDF]
, 2016 The research report titeld “The Effect of Product Attribute Satesfaction and Its Implication on Brand Switching” (Survey on consumer automatic Yamaha motorcycle users in PT. Bintang Citra Motor Moch. Toha).
IDANG PERMANA, 114010093
core +1 more source
Brand Benefit Perception, Brand Satisfaction,Brand Trust and Brand Loyalty
Journal of Product Research, 2012 null 이재진, null Hyungsik Kahn
openaire +1 more source
A STUDY ON BRAND PREFERENCE & BRAND SATISFACTION OF REFRIGERATOR
, 2023 A brand is essential for businesses of all sizes because it increases value, gives employees direction and motivation, and makes acquiring new customers easier. One of the significant components of a brand is a logo because people instantly recognize it as the ‘face’ of a business.
openaire +1 more source