Corporate Reputation and eWOM: exploring the moderating role of Brand Love
Retos: Revista de Ciencias de la Administración y EconomíaThis study analyzes the relationships between corporate reputation, customer satisfaction, customer brand engagement and electronic word of mouth (eWOM), with a particular focus on the moderating effect of brand love.
Mohamad Hashem +3 more
doaj +1 more source
How Fragrant are perfumes? A Micro Perspective from Middle East [PDF]
Satisfaction is a consumer post-purchase evaluation of the overall service experience. As an important determinant of customer loyalty and retention, firms exhibit most care to maintain customer satisfaction intact, unless it cannot be up-scaled.
Babu, Febina +4 more
core +1 more source
Investigating the relationship of brand experience and loyalty: A study of luxury brand in Thailand [PDF]
, 2011 The concept of 'brand experience' has evolved as an imperative arena of study in the marketing discipline. Although the importance and the concept of experience have been adapted in marketing such as customer experience, consumption experience and so on,
Cohen, G, Ueacharoenkit, S
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Arthritis Care &Research, EarlyView.Objective In complex diseases, it is challenging to assess a patient's disease state, trajectory, treatment exposures, and risk of multiple outcomes simultaneously, efficiently, and at the point of care. Methods We developed an interactive patient‐level data visualization and analysis tool (VAT) that automates illustration of the trajectory of a ...
Ji Soo Kim +18 more
wiley +1 more source
Structural equation modeling of eBankQual scale: a study of E-Banking in India [PDF]
This study assesses the relationship between perceived quality, brand perception and perceived value with satisfaction. For the data analysis structural equation modeling (SEM) method and path analysis method were used. A result indicates that, eBankQual
Kumbhar, Vijay
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PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP CITRA MEREK SERTA DAMPAKNYA PADA KEPUASAN PELANGGAN GOJEK (STUDI PADA MAHASISWA KAMPUS A UNIVERSITAS NEGERI JAKARTA) [PDF]
, 2017 DAHLIANA YULIANTI. The Influence Of Price And Service Quality For Brand Image And Its Impact On Customer Satisfaction Gojek (Students Study On A State University Of Jakarta). Faculty of Economics, State University Of Jakarta 2017.
Yuliana, Dahliana
core +2 more sources
Arthritis Care &Research, EarlyView.Objective Australian evidence on lived and care experiences of chronic musculoskeletal shoulder pain (CMSP), irrespective of disorder classification or disease, is limited. However, such evidence is important for person‐centered care and informing local service pathways and care guidelines or standards.
Sonia Ranelli +8 more
wiley +1 more source
The effect of social media marketing, brand awareness and brand image on customer satisfaction (case study: Aindeh Bank) [PDF]
رویکردهای نوین در مدیریت و بازاریابیThe purpose of the current research was the effect of social media marketing, brand awareness and brand image on customer satisfaction in Aydeh Bank. This research is applied in terms of its purpose and descriptive-survey in terms of the method of doing ...
Hossein mohammadbeyk Tabrizi +1 more
doaj +1 more source
ROMANCING WITH A BRAND: A CONCEPTUAL ANALYSIS OF ROMANTIC CONSUMER-BRAND RELATIONSHIP [PDF]
The objective of the article is to investigate the structure of individual’s emotional relationship with any brand, associated antecedents and consequences based on prior literature review.
Abhigyan SARKAR
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Pengaruh Citra Merek,Kualitas Produk,Harga,Dan Lokasi Terhadap Kepuasan Konsumen (Pada Restoran Bali Ndeso Kemuning Karanganyar) [PDF]
, 2018 This research has purpose to know location, product quality, brand image and price to consumer satisfaction. Selection of sample using Nonprobability Sampling. Data collection using questionnaire method.
, Dr. Muzakar Isa,S.E.,M.Si +1 more
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