Results 111 to 120 of about 412,319 (207)
Pengaruh Brand Experience, Brand Trust, Customer Satisfaction Terhadap Brand Loyalty Produk Cimory
Jurnal Manajemen Bisnis dan Kewirausahaan, 2019 Over time, the company experienced intense business competition between companies. This competition is also experienced by consumer goods companies namely food and beverage companies, including fermented milk companies or yogurt. The company strives to carry out a marketing strategy to be able to deal with its competitors. Therefore, company management
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Jurnal Ekonomi Akuntansi dan Manajemen, 2015 The studyaimedto examine the effect of brand image of dr Soebandi executive polyclinic, service quality and satisfaction to patient loyalty. There were six hypotheses were tested with path analysis using partial least squares instrument.
Nurullah Hidajahningtyas +2 more
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Indonesian Interdisciplinary Journal of Sharia EconomicsThis research was conducted to determine the effect of e-service quality and brand image on customer loyalty through customer satisfaction. This study aims to analyze the factors that influence customer loyalty in the use of BNI mobile banking in Bogor ...
Dina Octaviana +2 more
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Ownership structure, costumer satisfaction and brand equity
, 2007 This paper studies the interaction between ownership structure, taken as a proxy for shareholders’ commitment, and customer satisfaction - the main driver of consumer loyalty - and their impact on a firm’s brand equity. The results show that customer satisfaction has a positive direct effect on brand equity but an indirect negative one because of ...
Torres Lacomba, Anna +1 more
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Leveraging green brand equity for organic food brands: the multifaceted role of green satisfaction
Cogent Business & ManagementPropositions in favor of biophysical environmental sustainability have proliferated governance, business and academic debates globally. Initiatives promoting consumer health and environmental preservation have been epitomised through production and ...
Phillip Dangaiso
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Pengaruh Perceived Quality, Brand Image, Kepuasan Konsumen Dan Brand Trust Terhadap Brand Loyalty Produk Kosmetik Merk Wardah [PDF]
, 2016 The purpose of this research is to analyze: 1) influence of perceived quality on brand loyalty, 2) influence brand image on brand loyalty, 3) influence customer satisfaction on brand loyalty and 4) influence brand trust on brand
, Drs. Wiyadi, M.M., Ph.D +2 more
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Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS)This research aims to examine the impact of Brand Image, Brand Satisfaction, Brand Experience on Brand Loyalty, with Brand Trust acting as a mediator, in the Gacoan Noodle Brand franchise in the Greater Solo area. The research employs a quantitative approach. The study's population consists of individuals who have visited the Gacoan Noodle franchise in
Nandani Dwi Sukmaning Ayu +1 more
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Studi Akuntansi, Keuangan, dan ManajemenPurpose: This study aims to determine the influence of brand experience on brand loyalty among Yamaha NMAX users in Samarinda City, with brand trust and brand satisfaction serving as mediating variables. Methodology: A quantitative descriptive approach was employed to examine an unknown population.
Muhammad Risal +5 more
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Jurnal Siasat Bisnis, 2011 The objectives of the research are: 1) to describe brand association, product value, service quality, consumer satisfaction and loyalty of motorcycle in Bekasi; 2) to test the influence of brand association, product value and service quality on consumer ...
Mohammad Rizan, Harun Arrasyid
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