Results 31 to 40 of about 1,842,316 (366)
The mediating effect of brand satisfaction on the relationship between brand personality and brand loyalty: Evidence from Malaysia [PDF]
Management Science Letters, 2016 This study empirically investigates the mediating effect of brand satisfaction on the relationship between brand personality and brand loyalty among Malaysian customers toward local automobile brands (Proton and Perodua).
Hashed Ahmad Mabkhot +2 more
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Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK), 2023 Inertia is a phenomenon of repeat purchase patterns that consumers unconsciously follow because they are based only on habits. This study explores the phenomenon of inertia by focusing on the stimulants of brand credibility, perceived risk, and brand ...
Aditya Pandowo, Nova Christian Mamuaya
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When employer brand image aids employee satisfaction and engagement [PDF]
, 2017 Purpose – The purpose of this paper is to test whether employee characteristics (age, gender, role and experience) influence the effects of employer brand image, for warmth and competence, on employee satisfaction and engagement.
Davies, Gary +2 more
core +3 more sources
CUSTOMER-BASED BRAND EQUITY OF RETAIL BANKS IN VIETNAM
Tạp chí Khoa học Đại học Đà Lạt, 2019 Developing customer-based brand equity (CBBE) for retail banks in Vietnam is still questionable, and the subject has not been properly investigated due to the fact that Vietnam is a young developing country.
Vũ Minh Tú
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DO GREEN MARKETING AND GREEN BRAND AWARENESS INFLUENCE CUSTOMER SATISFACTION? AN EMPIRICAL STUDY [PDF]
Oradea Journal of Business and Economics, 2020 The importance of this study in bridging the gap between existing research literature works by analysing the influence of green marketing and awareness of the green brand on customer satisfaction of mineral water products.
Alum Kusumah, Cheng-Wen Lee
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Customer satisfaction and brand equity [PDF]
Journal of Business Research, 2011 The study here examines the interaction between shareholder value and customer satisfaction, as well as the impact on a firm's brand equity. Customer satisfaction may have a positive effect on brand equity, except when managers show excessive customer orientation, in which case the effect is negative because of reductions in shareholder value.
Torres Lacomba, Anna +1 more
openaire +2 more sources
Place Brand Satisfaction Elements [PDF]
, 2009 The formation of image has been described by Reynolds (1965, p. 69), as one of the first commentators, as the development of a mental construct based on a few impressions chosen from a flood of information. In the case of place image, this ‘flood of information’ has many sources, including promotional sources (advertising and brochures), the opinions ...
Robert Govers, Frank Go
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What Drives Customer Satisfaction? : Evidence From Customer Fast Food Restaurant Indonesia
Jurnal Aplikasi Bisnis dan Manajemen, 2022 This study aims to examine the positive effect of food quality and brand image on satisfaction and to examine the positive effect of satisfaction on word mouth. Then, tested the moderation of price fairness on the relationship between product quality and
Innocentius Bernarto +2 more
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CUSTOMER SATISFACTION AND TRUST – ARE THEY RELATED WITH BUYING FREQUENCY AND THE LENGTH OF THE RELATION? [PDF]
Annals of the University of Oradea: Economic Science, 2017 The purpose of this research is to investigate the connection between the buying behavior and the level of customer trust and general satisfaction. The buying behavior was measured by two variables: the length of the relation between the customer and the
Stoian (Bobalca) Claudia +1 more
doaj
Idol Worship: How Does It Influence Fan Consumers’ Brand Loyalty?
Frontiers in Psychology, 2022 The brand loyalty of fan consumers can be influenced by idol worship if certain celebrity figures are linked with a brand. Collaborating with idols is an effective marketing strategy that many companies use to enhance their appeal to fan consumers and ...
Libin Chen +3 more
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