Results 31 to 40 of about 412,319 (207)

Digital Marketing and Brands' Customer Satisfaction of Brands

, 2021
Teknolojinin ilerlemesi ile beraber dijitalleşen hayat, tüketicilerin internet ortamında daha fazla vakit geçirmesine neden olmuştur. Bu durum, işletmelerin de dijital evrende yer almasını zorunlu kılmış; markalar, web siteleri, sosyal medya hesapları, elektronik pazaryerleri vb. ortamlarda varlık göstermeye başlamışlardır.
Özkaynar, Kürşad, Yolcu, Tarık
openaire   +1 more source

PENGARUH SOCIAL MEDIA MARKETING TERHADAP KESADARAN MEREK, CITRA MEREK DAN KEPUASAN KONSUMEN

Profit: Jurnal Administrasi Bisnis, 2022
The purpose of this study was to determine the effect of social media marketing on brand awareness, brand image and consumer satisfaction of Samsung in Indonesia. The type of research used is Explanatory Research with a quantitative approach.
Didik Usman Wibowo, Edy Yulianto, Sunarti   +2 more
doaj   +1 more source

Do Brand Attachment and Brand Love Truly Mediate the Influence of Consumer Satisfaction on Brand Loyalty Towards Wardah Cosmetic Products?

Indonesian Interdisciplinary Journal of Sharia Economics
This study aims to analyze the influence consumer satisfaction towards brand loyalty mediated by brand attachment and brand love for Wardah cosmetic products.
Vita Yuniar, Soepatini Soepatini
doaj   +1 more source

Determining brand strenghth against WOM with the mediation of customer satisfaction and business loyalty of Garuda Indonesia aircraft flight

Asian Management and Business Review, 2021
The purpose of this research is to know and explain the effect of brand Strength on word of mouth, the effect of brand strength on customer satisfaction, the influence of brand strength on consumer loyalty, the effect of consumer satisfaction on word of ...
Dean Pratiwi Iriawan, Sumadi Sumadi
doaj   +1 more source

PENGARUH BRAND IMAGE DAN E-SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION BENTUK INOVASI PEMASARAN BUKALAPAK

Jurnal Bisnis dan Manajemen, 2020
The purpose of this research is to analyze marketing innovation about the influence of brand image and e-service quality to customer satisfaction of Bukalapak. The type of this research is quantitative research.
Euis Bandawaty
doaj   +1 more source

Brand Experience Affects Brand Attitude, Brand attachment, Brand Satisfaction, and Brand Loyalty On Customer Make Over

Jurnal Dinamika Manajemen, 2023
This study aims to identify the relationships between brand experience and brand attitudes, brand attachment, brand satisfaction, and brand loyalty. 177 Consumers of Make Over make up the study’s sample. The sampling strategy employs purposive sampling by choosing a sample that only consists of users of Make Over goods.
Heni Rakhmawati, Meylani Tuti
openaire   +1 more source

PENGUJIAN BRAND SATISFACTION TERHADAP EMOTIONAL BRAND ATTACHMENT BRAND LOYALTY, BRAND LOVE, DAN SELF ESTEEM PRODUK SNEAKERS DI INDONESIA

Journal of Management Small and Medium Enterprises (SME's)
The sneaker industry has witnessed remarkable growth in recent years, accompanied by a surge in new brands, intensifying the battle for customer loyalty.
Monica Desty Armenia, Kurniawati Kurniawati   +1 more
doaj   +1 more source

THE ROLE OF CUSTOMER SATISFACTION IN MEDIATING THE EFFECT OF BRAND IMAGE AND PERCEIVED QUALITY ON BRAND LOYALTY: A STUDY ON BATA BRAND CONSUMERS IN DENPASAR

Russian Journal of Agricultural and Socio-Economic Sciences, 2021
Footwear is one of the fashions for both men and women. One of the companies that produce well-known footwear brands is Bata. Based on the results of the pre-survey, it was found that there were disloyal and dissatisfied customers.
Sudana N.M.A.D., Setiawan P.Y.
doaj   +1 more source

Finding Customer Satisfaction and Loyalty Factors in Islamic Bank Digital Users

Maliki Islamic Economics Journal, 2023
The study aims to investigate the influence of brand image, service quality, and trust on customer satisfaction and loyalty of Islamic bank digital users. This study uses primary data by distributing questionnaires to customers who have used Islamic bank
Ade Sofyan Mulazid, Fatmawati Fatmawati
doaj   +1 more source

The Mediating Effects of Brand Preference to Customer Satisfaction

Jurnal Manajemen, 2018
The purpose of this study is to analyze the influence of  brand preference to customer satisfaction (advertiser). Samples consists of one hundred and  twenty persons of decision makers of government advertisemen programs in various government agencies ...
Jasin Mochammad, Dytta Novrianda, P.Astuti, C.C. Widayati, A.Z.Arifin
doaj   +1 more source