Results 41 to 50 of about 1,842,316 (366)
Sustainability, 2020 The night-time economy is an important part of the urban economy and contributes significantly to modern cities’ GDP. The development of night tourism is one of the crucial means to enrich and prosper the night-time economy.
N. Chen +4 more
semanticscholar +1 more source
Ownership Structure, Customer Satisfaction and Brand Equity [PDF]
SSRN Electronic Journal, 2007 This paper studies the interaction between ownership structure, taken as a proxy for shareholders’ commitment, and customer satisfaction - the main driver of consumer loyalty - and their impact on a firm’s brand equity. The results show that customer satisfaction has a positive direct effect on brand equity but an indirect negative one because of ...
Anna Torres, Josep A. Tribó
openaire +4 more sources
Digital Marketing and Brands' Customer Satisfaction of Brands
, 2021 Teknolojinin ilerlemesi ile beraber dijitalleşen hayat, tüketicilerin internet ortamında daha fazla vakit geçirmesine neden olmuştur. Bu durum, işletmelerin de dijital evrende yer almasını zorunlu kılmış; markalar, web siteleri, sosyal medya hesapları, elektronik pazaryerleri vb. ortamlarda varlık göstermeye başlamışlardır.
Özkaynar, Kürşad, Yolcu, Tarık
openaire +1 more source
Administrative Sciences, 2023 This paper aims to study the effect of corporate social responsibility (CSR) on brand image and brand equity and its impact on consumer satisfaction.
Joana Araújo, I. Pereira, J. D. Santos
semanticscholar +1 more source
PENGARUH SOCIAL MEDIA MARKETING TERHADAP KESADARAN MEREK, CITRA MEREK DAN KEPUASAN KONSUMEN
Profit: Jurnal Administrasi Bisnis, 2022 The purpose of this study was to determine the effect of social media marketing on brand awareness, brand image and consumer satisfaction of Samsung in Indonesia. The type of research used is Explanatory Research with a quantitative approach.
Didik Usman Wibowo +2 more
doaj +1 more source
Indonesian Interdisciplinary Journal of Sharia EconomicsThis study aims to analyze the influence consumer satisfaction towards brand loyalty mediated by brand attachment and brand love for Wardah cosmetic products.
Vita Yuniar, Soepatini Soepatini
doaj +1 more source
Finding Customer Satisfaction and Loyalty Factors in Islamic Bank Digital Users
Maliki Islamic Economics Journal, 2023 The study aims to investigate the influence of brand image, service quality, and trust on customer satisfaction and loyalty of Islamic bank digital users. This study uses primary data by distributing questionnaires to customers who have used Islamic bank
Ade Sofyan Mulazid, Fatmawati Fatmawati
doaj +1 more source
Pengaruh Dari Identity Terhadap Brand Value, Satisfcation, Trust and Brand Loyalty [PDF]
, 2016 The purpose of this study was to analyze the influence of brand identity on brand value, customer satisfaction and brand trust and the influence of brand value and customer satisfaction on brand trust and its impact on brand loyalty.
Asmoningsih, R. (Rahmania)
core +4 more sources
The Strategic Effect of Hedonic and Utilitarian Value in Building Brand Trust and Brand Satisfaction
International Journal of Entrepreneurship Business and Creative EconomyCustomer value, divided into hedonic (emotional) and utilitarian (functional) dimensions, is crucial for competitive advantage, prompting the need for research in diverse contexts.
Francis Osei +2 more
semanticscholar +1 more source
Jurnal Bisnis dan Manajemen, 2020 The purpose of this research is to analyze marketing innovation about the influence of brand image and e-service quality to customer satisfaction of Bukalapak. The type of this research is quantitative research.
Euis Bandawaty
doaj +1 more source