Results 41 to 50 of about 412,319 (207)

Antecedents of consumer brand loyalty in the Chilean wine industry [PDF]

, 2013
The wine industry has become fiercely competitive worldwide, and consumers are increasingly exposed to a wider range of wines in retail outlets. Therefore, wineries need to develop and build consumer loyalty toward their brands.
Bianchi, Constanza, Drennan, Judy
core   +1 more source

Pengaruh Brand Satisfaction, Brand Trust, dan Brand Experience Terhadap Brand Loyalty Kompas Digital

Jurnal Manajemen Bisnis dan Kewirausahaan, 2020
This research was conducted in order to assess the effect of brand satisfaction, brand trust, and brand experience to brand loyalty of Kompas digital. The research implemented quantitative method, in which questionnaire were distributed to a total of 150 respondents, thus enabling the data to be analyzed. Data were collected from respondents in Jakarta
openaire   +2 more sources

The Influence of Islamic Brand Engagement as A Moderation Variable on Brand Loyalty in Bank Syariah Indonesia Customers

Ijtimā'iyya
This study aims to determine the ability of Islamic brand attachment to moderate the influence of brand personality, customer satisfaction, and aura brand customer religiosity towards brand loyalty in Indonesian Islamic banks.
Chandra Warsito, Sofia Yustiani Suryandari, Pujiati Pujiati, Nida Umi Farhah, Norailis Ab. Wahab   +4 more
doaj   +1 more source

Social media marketing to increase customer satisfaction in hospitality industry [PDF]

International Journal of Data and Network Science
The study investigates the impact of product quality and social media marketing on brand loyalty through customer satisfaction in the context of Japanese restaurants in Jakarta.
Ayat Taufik Arevin, Hamida Hamida, Bonifasius MH Nainggola   +2 more
doaj   +1 more source

Examining the interplay of brand satisfaction, trust, and loyalty among BSI mobile users: The mediating role of brand attachment

Jurnal Perspektif Pembiayaan dan Pembangunan Daerah, 2023
This study investigates the effects of brand satisfaction, trust, and loyalty among Bank Syariah Indonesia (BSI) mobile phone users. Additionally, it delineates the mediating role of brand attachment on a collective and individual scale.
Dahmiri Dahmiri, Idham Khalik, Sylvia Kartika Wulan Bhayangkari, Rista Aldilla Syafri   +3 more
doaj   +1 more source

Pengaruh Brand Image dan Brand Experience Terhadap Customer Satisfaction dan Brand Loyalty

Jurnal Manajemen Pemasaran dan Perilaku Konsumen, 2023
This study aims to analyze the effect of Brand Image and Brand Experience on Customer Satisfaction and Brand Loyalty on Ultra Milk UHT milk customers in Pekanbaru City. This research was conducted on all Ultra Milk uht milk customers who live in Pekanbaru City who have purchased Ultra Milk products.
Yudha Triaji, Gatot Wijayanto, Rendra Wasnury   +2 more
openaire   +1 more source

HUBUNGAN CITRA MERK BUS (MGI) DENGAN KEPUASAN KONSUMEN PADA TRAYEK BANDUNG-SUKABUMI

Psympathic: Jurnal Ilmiah Psikologi, 2018
This research aims to study correlation between brand image and customer satisfaction. Quantitative design using correlational method involved 350 MGI bus customer in Bandung-Sukabumi route.
Ulfa Chairunnisa
doaj   +1 more source

The influence of brand communication, brand image, brand satisfaction, and brand trust on brand loyalty

Proceedings of the 16th International Symposium on Management (INSYMA 2019), 2019
ABSTRACT: The purpose of the study is to analyze and determine the influence of brand communication, brand image, brand satisfaction, and brand trust on brand loyalty of Teh Pucuk Harum in Surabaya. This study used 170 respondents who are residing in Surabaya, minimum education level of high/vocational school, having consumed Teh Pucuk Harum products ...
Dudi Anandya, - Indarini, Annisa Dieni Eka Putri   +2 more
openaire   +1 more source

The Relationship between Brand Authenticity, Brand Equity and Customer Satisfaction [PDF]

The Journal of Asian Finance, Economics and Business, 2020
This study examines the relationship between brand authenticity, brand equity, and customer satisfaction. A total of 263 participants participated in this study. Participants rated a set of three brands: Apple, Starbuck, and Nike. Each participant rated the extent to which the items described his or her authenticity with the brands listed, the equity ...
Van Dat TRAN, Thi Ngoc Linh VO, Thu Quynh DINH   +2 more
openaire   +1 more source

The role of brand identity, brand lifestyle congruence, and brand satisfaction on repurchase intention: a multi-group structural equation model

Humanities & Social Sciences Communications
This study investigated the relationship between brand identity, brand lifestyle congruence, brand satisfaction, and repurchase intention. In addition, this study examined how the primary reference group’s family and peer/friend affected individuals ...
Ayşegül Acar, Naci Büyükdağ, Burak Türten, Ersin Diker, Gülsüm Çalışır   +4 more
doaj   +1 more source