Peran Kepercayaan Merek dalam Memediasi Pengaruh Kepuasan Pelanggan terhadap Loyalitas Produk Telepon Pintar Merek Apple di Kota Denpasar [PDF]
This study aims to analyze the influence of customer satisfaction on brand trust ,brand trust on brand loyalty, customer satisfaction on brand loyalty, and the mediating role of brand trust on Apple smart phone products in Denpasar.
Putra, B. B. (Bariocha) +1 more
core
University branding: different roles of brand personality and satisfaction
This study aims to provide an integrative framework that investigates the effect of brand experience on loyalty that is mediated by brand personality and satisfaction in the context of an Indonesia’s private university branding. This study applies an explanatory quantitative research method using purposive random sampling as the sampling technique. The
Ningrum, Nonik Kusuma +2 more
openaire +4 more sources
Global Online Entrepreneurship and the Impact of Innovation on Brands
The purpose of this paper is to evaluate the significance of innovation driven online entrepreneurship as well as the impact of innovation on brand trust, customer satisfaction and brand loyalty in the extent of service innovations.Global online ...
Ipek Krom
doaj +1 more source
Brand Experience, Brand Satisfaction, E-Wom, Brand Trust And Brand Loyalty
Success company No regardless of role customer. Customers can quickly leave A brand if they do not have a strong sense of attachment, even though loyal customers generate the highest income. Strong brands can create loyalty brand terms for consumers to see the brand as a product or a good service.
Gede Sri Darma, Ni Wayan Diah Widnyasari
openaire +1 more source
Pengaruh Brand Love, Brand Satisfaction, Brand Trust Terhadap Purchase Intention Produk Gucci
The purpose of this study was to determine whether brand love, brand satisfaction, and brand trust have a positive influence on purchase intention of Gucci products. The sampling technique in this study using purposive sampling. This questionnaire was distributed to 115 respondents who know the Gucci brand and have at least one product from the Gucci ...
Yohanna Yohanna, Tommy Setiawan Ruslim
openaire +2 more sources
Brand Loyalty is a measure of consumer loyalty to a brand. The factors that can affect brand loyalty include brand image, brand satisfaction, and brand trust. The purpose of this study was to see the effect of the influence of brand image, brand satisfaction, and brand trust on brand loyalty of Nike brand shoes customers in Denpasar City. This research
Anak Agung Ngurah Dicky Natha Prawira +1 more
openaire +2 more sources
Customer Satisfaction Pengaruhnya Terhadap Brand Preference Dan Repurchase Intention Private Brand [PDF]
The objectives of this study are to know the influence of customer satisfaction on brand preference for private brand product, to know the influence of brand preference on repurchase intention for private brand product, and to examine the influence of ...
Ardhanari, M. (Margaretha)
core
Peran Green Brand Satisfaction dalam Memediasi Hubungan antara Green Brand Experience dengan Green Brand Trust [PDF]
The purpose of this study is to clarify the role of green brand satisfaction in mediating the relationship between green brand experience to the green brand trust.
Seminari, N. K. (Ni) +1 more
core
How Muslim Youth Community Brand Sells Merchandise Case: Shift Youth Movement
Shift is a Muslim youth movement community in Indonesia. As one of the Islamic Brand in Indonesia, Shift starts selling the merchandise to broaden the brand. However, selling the brand's merchandise is not easy work to do.
Nurrani Kusumawati, Dzikry Arrahim
doaj +1 more source
PENGARUH KEPERCAYAAN MEREK DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS MEREK PENGGUNA POND’S WHITE BEAUTY (STUDI PADA PENGUNJUNG WANITA DI SUPERINDO MAL ARION) [PDF]
Khaironi Syahriza Nasution. 8215070424. 2012 ; Influence of Trust In Brand and Customer Satisfaction Towards Brand Loyalty of Pond’s White Beauty Womens Visitors in Superindo Arion Mall.
NASUTION, KHAIRONI SYAHRIZA
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