Results 211 to 220 of about 3,649,529 (235)

Inclusive leadership and financial-marketing decision-making in crises: gender diversity and brand resilience. [PDF]

Front Psychol
Javeed A, Khan MY, Alomair A, Al Naim AS.   +3 more
europepmc   +1 more source

Determinants of Green Consumer Loyalty in Sustainable Fashion: The Mediating Role of Green Brand Trust. [PDF]

Behav Sci (Basel)
Dash G.
europepmc   +1 more source

Some of the next articles are maybe not open access.

Related searches:

Brand Spillover as a Marketing Strategy

Management Science, 2022
Yu Zhou, Xiaole Wu, Fuqiang Zhang
exaly  

Do brand rumors matter? The role of brand equity and response strategy to brand rumor

International Journal of Contemporary Hospitality Management, 2021
Jihee Choi
exaly  

Contingent channel strategies for combating brand spillover in a co-opetitive supply chain

Transportation Research, Part E: Logistics and Transportation Review, 2022
Huamin Wu
exaly  

Is brand globalness compatible with brand country-of-origin? An investigation of hybrid brand positioning strategies for emerging market brands

International Marketing Review, 2023
Ruiyang Hong, Chun Zhang, Zhe Zhang
exaly  

The vertical cooperation and pricing strategies of electric vehicle supply chain under brand competition

Computers and Industrial Engineering, 2021
Zhi-Ping Fan, Shuai Huang
exaly