Results 231 to 235 of about 3,649,529 (235)

Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns

Journal of the Academy of Marketing Science, 2015
Shuba Srinivasan, Susan Fournier, Liwu Hsu   +2 more
exaly  

Investigating the effects of product innovation and ingredient branding strategies on brand equity of food products

British Food Journal, 2015
Abhilash Ponnam, Sreejesh S, M S Balaji
exaly  

Interaction between channel strategy and store brand decisions

European Journal of Operational Research, 2017
Xiaole Wu, Qiying Hu
exaly  

Content strategies and audience response on Facebook brand pages

Marketing Intelligence and Planning, 2015
Wondwesen Tafesse
exaly  

Developing brand identity and sales strategy in the digital era: Moderating role of consumer belief in brand

Journal of Business Research
Ranjan Chaudhuri, Riad Shams, Sheshadri Chatterjee   +2 more
exaly