Results 221 to 230 of about 3,649,529 (235)

The effect of brand extension strategies upon brand image

Journal of Consumer Marketing, 2004
Eva Martinez, Leslie de Chernatony
exaly  

Corporate brand strategy: Drivers and outcomes of hotel industry’s brand orientation

International Journal of Hospitality Management, 2020
Pantea Foroudi
exaly  

Perceptual Position and Competitive Brand Strategy in a Two-Dimensional, Two-Brand Market

Management Science, 1989
Gregory S Carpenter
exaly  

Building contemporary brands: a sponsorship-based strategy

Journal of Business Research, 2005
Judy Motion
exaly  

Exploring sport brand development strategies to strengthen consumer involvement with the product – The case of the Australian A-League

Sport Management Review, 2014
Thilo Kunkel, Jason P. Doyle, Daniel C Funk   +2 more
exaly  

Brand gender-bending: The impact of an endorsed brand strategy on consumers’ evaluation of gendered mixed-target brands

European Journal of Marketing, 2018
Isabelle Ulrich, Salim L. Azar, Isabelle Aimé   +2 more
exaly  

Timely or considered? Brand trust repair strategies and mechanism after greenwashing in China—from a legitimacy perspective

Industrial Marketing Management, 2018
Caroline Bingxin Li
exaly  

Brand Orientation – A Strategy for Survival

Journal of Consumer Marketing, 1994
Mats Urde
exaly  

Exploring branding strategies of FMCG, services and durables brands: evidence from India

Journal of Product and Brand Management, 2013
Bikram Jit Singh Mann
exaly  

Communication message strategies for brand extensions

Journal of Product and Brand Management, 2003
Joo Young Kim
exaly