Probabilistic health risk assessment for dietary exposure to 3-monochloropropane-1,2-diol (3-MCPD) and 1,3-dichloropropan-2-ol (1,3-DCP) through consumption of commercial soup. [PDF]
Sci RepTaghizadeh SF +6 more
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The SCENT brand strategy will define its positioning, values, attributes and benefits through the current ...
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Neurocognitive Mechanisms Underlying Social Media Marketing and Purchase Intention: The Mediating Role of Consumer Engagement with Reference to Emotional Attention, and Cognitive Appraisal. [PDF]
Ann NeurosciBajpai M +4 more
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Technology Empowers Emotions: How AR Technology Triggers Consumers' Purchase and Spread Behavior Towards Intangible Cultural Heritage Brands. [PDF]
Behav Sci (Basel)Sheng Y, Zhao J, Jung E.
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Effects of continuous glucose monitoring on physical activity and diet in diabetes: a systematic review and meta-analysis. [PDF]
Int J Behav Nutr Phys ActPeng M, Shen P, Kim KJ.
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The mediating role of physician branding in the effect of Word-of-mouth marketing on hospital preference. [PDF]
BMC Health Serv ResGöde A, Öztürk YE.
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Transforming PrEP marketing: understanding the place of PrEP in the hearts and minds of adolescent girls and young women in sub-Saharan Africa. [PDF]
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This paper shows different possibilites of brand exstension and confirmation. It accents that the basic expetation that acompany tries to accoplish with its brand expansion is driven by the wish for growth of the company and for image expansion. The results show that the basic way of growth is to attract new clients, differentiate options of product ...
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This chapter focuses on branding strategies, presenting a series of suggestions to help the brand strategist to create, maintain, and enhance this valuable company asset. A brand is a ‘name, term, sign, symbol (or a combination of these) that identifies the maker or seller of the product’. It allows the consumer to develop a relationship with a product/
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