Results 11 to 20 of about 2,334 (301)
SAGE Open, 2023 This study is designed with the data of Interbrand for ranking top 100 global brands. In this study, the linkage between brand values and financial performance was estimated using different performance measures that include both stock market and ...
Rajesh Kumar Bhaskaran +2 more
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Analysis of Interbrand, BrandZ and BAV brand valuation methodologies [PDF]
Marketing (Beograd. 1991), 2011 Brand valuation is considered for one of the most significant challenges of not only theory and practice of contemporary marketing, but other disciplines, as well.
Krstić Bojan, Popović Ana
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Impact of financial brand values on firm profitability and firm value of Indian FMCG companies
IIMB Management Review, 2022 The research paper reviews literature on various brand valuation models and estimates FMCG companies' financial brand values using an appropriate financial brand valuation model in the Indian context.
N. Niyas, V. Kavida
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Measuring the financial value of brand as an intangible asset of an enterprise [PDF]
Marketing (Beograd. 1991), 2015 The purpose of this paper is to explore the essence of the concept of brand value and valuation of brand as an important intellectual (intangible) asset of the enterprise, as well as to identify the key elements that affect the financial value of the ...
Popović Ana +2 more
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Brand and Firm Value: Evidence from Arab Emerging Markets
Economies, 2021 This study aims to estimate the impact of brand as the most important intangible marketing asset on firm value, measured by share return in some Arab emerging market, as well analyze the moderating role of agency costs in the relationship between share ...
Musaab Mousa +2 more
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Technological and Economic Development of Economy, 2021 Brands are the most precious intangible companies’ assets. Company managers need to know their brand value and the aspects determining it. As no transparent brands market exists, the main objective of this study was to model brand values that the world’s
Ángeles Alcaide +2 more
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Henley Manager Update, 2005 The financial success of many businesses is said to lie in the value of their brands. But how can managers put a financial value on their brands and those of other businesses? In this Manager Update, Roger Mills reviews the latest methodology used to value brands in financial terms and identifies their strengths and weaknesses.
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Interdisciplinary Management Research, 2008 Tangible assets (manufacturing assets, land, buildings and financial assets) have always been regarded as the main source of business value. However, market conditions in the last quarter of the twentieth century showed that a company?s value is not made up of its tangibles alone.
Tatjana Antic +2 more
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What is your corporate brand worth? A guide to brand valuation approaches
South African Journal of Business Management, 2014 Brand league tables are becoming very popular as a reflection of the performance of an organisation. Stakeholders also view the ranking of brands as an important yardstick when forming a brand image. This article reviews the available approaches to brand
J. Reyneke, R. Abratt, G. Bick
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The importance of brand value in the view of the company’s assets
Acta Academiae Beregsasiensis. Economics, 2023 Because of the economic and social changes in the past few decades, intangible assets, including the brand, play an increasingly decisive role in the economy, in the strategy formulation and in the business decisions of companies.
Kíra Martin, Nándor Szilágyi
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