Results 201 to 210 of about 2,025 (255)
The mechanism of the ornamental plant variety rights value formation and enhancement strategy based on SEM-SD. [PDF]
PLoS OneChen Y, Zhang Z, Kong D, Rao Z, Li W.
europepmc +1 more source
From Hidden Insights to Better Understanding: Physicians' Perspectives on Caregivers' Tacit Knowledge. [PDF]
Healthcare (Basel)Huisman SA +5 more
europepmc +1 more source
Paying in public: Peer effects, impression management, and willingness to pay on digital payment platforms. [PDF]
PLoS OneKiernan EA, Guzman JD.
europepmc +1 more source
Some of the next articles are maybe not open access.
Related searches:
Related searches:
Brand valuation: a comparison of alternative models
International Journal of Operational Research, 2009We propose a brand valuation model, which merges objectivity with robust underlying quantitative structure, thus sharing a direct financial interpretation and providing risk analysis insights. An empirical analysis allows us to compare both numerical results and financial insights derived by analysts from the utilisation of the Hirose Methodology, the ...
Emanuele Borgonovo
exaly +2 more sources
A conceptual study on brand valuation
Journal of Product and Brand Management, 2001Recognizing brands on the company’s financial statement as an identifiable intangible asset is a relatively recent development in financial reporting, which only became a focus of attention in the late 1980s. Accounting bodies throughout the world have appeared uncertain as to how to treat the issue of placing a brand in the financial statement as ...
A. Seetharaman +2 more
exaly +2 more sources
British Food Journal, 1989
A storm of controversy has been created by Rank Hovis McDougall′s decision to capitalise its brands, including those developed within the group. The case for capitalisation is presented, and its implications and alternative methodologies discussed. A model of the actual methodology used is offered, followed by advice about the decision to value brands.
Noel Penrose, Martin Moorhouse
openaire +2 more sources
A storm of controversy has been created by Rank Hovis McDougall′s decision to capitalise its brands, including those developed within the group. The case for capitalisation is presented, and its implications and alternative methodologies discussed. A model of the actual methodology used is offered, followed by advice about the decision to value brands.
Noel Penrose, Martin Moorhouse
openaire +2 more sources
Marketing Intelligence & Planning, 1991
For many companies their most valuable assets are their brands, but until recently no reliable, objective methodology has existed for the analysis, evaluation and measurement of a brand and its performance. The last few years, however, have seen a burgeoning interest in brands and branding, as evidenced by the vast premiums which are being paid for ...
openaire +1 more source
For many companies their most valuable assets are their brands, but until recently no reliable, objective methodology has existed for the analysis, evaluation and measurement of a brand and its performance. The last few years, however, have seen a burgeoning interest in brands and branding, as evidenced by the vast premiums which are being paid for ...
openaire +1 more source
The trouble with brand valuation
Journal of Brand Management, 1998Brand valuation is an important and rapidly growing tool for assessing marketing performance. Before considering some conceptual shortcomings, language needs to be carefully defined, notably ‘brand’ and ‘brand equity’. The lack of consistency in the literature has contributed to the confusion. The writers conclude that one or more valuations are useful
Tim Ambler, Patrick Barwise
openaire +1 more source
International Journal of Advertising, 1990
Like human-asset accounting and inflation accounting before it, the valuation of brands has become a hot topic among accountants. Obtaining famous brands has also been quoted as an important issue in several recent acquisitions. This paper reviews the marketing evidence concerning the valuation of brands and relates it to the expected returns from ...
openaire +1 more source
Like human-asset accounting and inflation accounting before it, the valuation of brands has become a hot topic among accountants. Obtaining famous brands has also been quoted as an important issue in several recent acquisitions. This paper reviews the marketing evidence concerning the valuation of brands and relates it to the expected returns from ...
openaire +1 more source