Results 241 to 250 of about 2,334 (301)

Arthroscopic-Assisted vs. Fluoroscopic-Only ORIF of Distal Radius Fractures: Clinical and Economic Perspectives. [PDF]

Medicina (Kaunas)
Demmer W, Jakob A, Gilbert F, Fuchs B, Mert S, Wachtel N, Giunta R, Alt V.   +7 more
europepmc   +1 more source

Cues of trait dominance elicit inferences of psychological ownership. [PDF]

Br J Soc Psychol
Hingston ST, Tian L, Deska JC.
europepmc   +1 more source

Long-term value of lecanemab to individuals and families. [PDF]

Alzheimers Dement (N Y)
Tysinger B, Wei Y, Heun-Johnson H, Zissimopoulos JM.   +3 more
europepmc   +1 more source

Sponsored Content as an Epistemic Market Object: How Platformization of Brand–Creator Partnerships Disrupts Valuation, Coproduction, and the Relationship Between Market Actors

Zeynep Arsel, Maria Carolina Zanette, Carolina da Rocha Melo   +2 more
openalex   +1 more source

Accounting and Valuation and Brands: Some Relevant Issues

, 1990
Soo Chiat Hwang, jungil Lim
openalex   +1 more source

['ANALYSIS OF THE BRAND VALUATION BASED ON THE ASSESSMENT BY INTERBRAND, BRAND FINANCE AND MILWARD BROWN OPTIMOR', '??????? ?????????? ?????? ?? ???? ???????? ???????? INTERBRAND, BRAND FINANCE ? MILWARD BROWN OPTIMOR']

Acta Economica, 2019
Svetlana Terzić, Irena Đalić
doaj  

Brand valuation : On the basis of two perspectives

, 2007
Johansson, Marlene, Nöjd, Oscar
openalex   +1 more source

How do the characteristics of a meal influence consumer preferences: a systematic literature review of studies using stated choice methods

Afentou N, Frew E, Fu L, Pokhilenko I.
europepmc   +1 more source

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The Valuation of Brands

British Food Journal, 1989
A storm of controversy has been created by Rank Hovis McDougall′s decision to capitalise its brands, including those developed within the group. The case for capitalisation is presented, and its implications and alternative methodologies discussed. A model of the actual methodology used is offered, followed by advice about the decision to value brands.
Noel Penrose, Martin Moorhouse
openaire   +2 more sources

Brands and Valuations

International Journal of Advertising, 1990
Like human-asset accounting and inflation accounting before it, the valuation of brands has become a hot topic among accountants. Obtaining famous brands has also been quoted as an important issue in several recent acquisitions. This paper reviews the marketing evidence concerning the valuation of brands and relates it to the expected returns from ...
openaire   +1 more source