Results 251 to 260 of about 3,789 (286)
Some of the next articles are maybe not open access.
A brand valuation methodology for nations
Place Branding, 2004Over a five year period, the author of this paper led a university team in developing a brand valuation methodology which is now the most commonly used approach of its type for brand equity measurement in South Africa. This paper describes how the methodology was modified to provide South Africa's International Marketing Council with a brand equity ...
openaire +1 more source
The Valuation of Trademarks and Digital Branding
SSRN Electronic Journal, 2019Trademarks (brands) are intangibles that represent distinctive characters (with originality, truthfulness, novelty, and lawfulness as requirements) that identify a good of which they represent quality, provenience, and distinctive capacity. The surplus value that the trademark confers a product (compared to an unmarked equivalent) is an expression of ...
openaire +1 more source
2010
Pressure on marketers to demonstrate the value of their activities has been growing over the last 10 years, intensified by the 2008 recession. At the same time that the demand for marketing accountability increased, achieving it has become more difficult.
openaire +1 more source
Pressure on marketers to demonstrate the value of their activities has been growing over the last 10 years, intensified by the 2008 recession. At the same time that the demand for marketing accountability increased, achieving it has become more difficult.
openaire +1 more source
The valuation of pharmaceutical brands
2001The investment community’s interest in the pharmaceutical industry has led to high stock market valuations for businesses that succeed in the sector. Such businesses have in the past amply repaid their investors, reflected in increased profits, dividends and share prices.
openaire +1 more source
Brand Valuation – Comparison of two Valuation Methods
2014In this paper, two different brand valuation methods are tested in a case company. As a result of the applications, two different values are determined. The values may be seen of the same order. In addition to the theoretical assumptions and the outcomes of the valuation, also source information, valuation processes as well as the different strengths ...
openaire +1 more source
Signaling green! firm ESG signals in an interconnected environment that promote brand valuation
Journal of Business Research, 2022Michael T Lee +2 more
exaly
Top International Brands Valuation
SSRN Electronic Journal, 2014An integral part of quite a number of companies nowadays, a brand is an intangible asset directly influencing a business’ profitability. The present paper compares Forbes’ 2012 The World’s Most Valuable Brands rating with the results of its own evaluation based on analysing the price and price to earnings ratio of ordinary stocks and depositary ...
openaire +1 more source