Results 251 to 260 of about 101,044 (303)

A comparison of hedonic rating and demand revealing auctions. [PDF]

Noussair, C.N., Robin , S., Ruffieux, B.
core   +1 more source

How do the characteristics of a meal influence consumer preferences: a systematic literature review of studies using stated choice methods

Afentou N, Frew E, Fu L, Pokhilenko I.
europepmc   +1 more source

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A conceptual study on brand valuation

Journal of Product and Brand Management, 2001
Recognizing brands on the company’s financial statement as an identifiable intangible asset is a relatively recent development in financial reporting, which only became a focus of attention in the late 1980s. Accounting bodies throughout the world have appeared uncertain as to how to treat the issue of placing a brand in the financial statement as ...
A Seetharaman
exaly   +2 more sources

Brand valuation: a comparison of alternative models

International Journal of Operational Research, 2009
We propose a brand valuation model, which merges objectivity with robust underlying quantitative structure, thus sharing a direct financial interpretation and providing risk analysis insights. An empirical analysis allows us to compare both numerical results and financial insights derived by analysts from the utilisation of the Hirose Methodology, the ...
Emanuele Borgonovo
exaly   +2 more sources

The Valuation of Brands

British Food Journal, 1989
A storm of controversy has been created by Rank Hovis McDougall′s decision to capitalise its brands, including those developed within the group. The case for capitalisation is presented, and its implications and alternative methodologies discussed. A model of the actual methodology used is offered, followed by advice about the decision to value brands.
Noel Penrose, Martin Moorhouse
openaire   +2 more sources

The trouble with brand valuation

Journal of Brand Management, 1998
Brand valuation is an important and rapidly growing tool for assessing marketing performance. Before considering some conceptual shortcomings, language needs to be carefully defined, notably ‘brand’ and ‘brand equity’. The lack of consistency in the literature has contributed to the confusion. The writers conclude that one or more valuations are useful
Tim Ambler, Patrick Barwise
openaire   +1 more source

The Valuation of Brands

Marketing Intelligence & Planning, 1991
For many companies their most valuable assets are their brands, but until recently no reliable, objective methodology has existed for the analysis, evaluation and measurement of a brand and its performance. The last few years, however, have seen a burgeoning interest in brands and branding, as evidenced by the vast premiums which are being paid for ...
openaire   +1 more source

Brands and Valuations

International Journal of Advertising, 1990
Like human-asset accounting and inflation accounting before it, the valuation of brands has become a hot topic among accountants. Obtaining famous brands has also been quoted as an important issue in several recent acquisitions. This paper reviews the marketing evidence concerning the valuation of brands and relates it to the expected returns from ...
openaire   +1 more source

Brand valuation or brand monitoring? That is the question

Journal of Brand Management, 1997
It has been suggested that the financial valuation of brands is of little relevance to the management of brands. The monitoring of various ‘brand equities’ is held to be a more subtle way of tracking performance and provides better predictive measures for future brand performance.
openaire   +1 more source

The valuation of brands for licensing

Journal of Brand Management, 1994
This paper considers the character of brands as capital assets and provides an introduction to the application of discounted cashflow analysis and the capital asset pricing model to the valuation of brands for licensing purposes, as seen from the differing points of view of licensor and licensee. It indicates how the differing levels of risk associated
openaire   +1 more source