Results 271 to 280 of about 101,044 (303)

Top International Brands Valuation

SSRN Electronic Journal, 2014
An integral part of quite a number of companies nowadays, a brand is an intangible asset directly influencing a business’ profitability. The present paper compares Forbes’ 2012 The World’s Most Valuable Brands rating with the results of its own evaluation based on analysing the price and price to earnings ratio of ordinary stocks and depositary ...
openaire   +1 more source

Brand valuation: an innovative approach based on conversion ratios

Economic Research-Ekonomska Istrazivanja, 2023
Roman Skalicky, Tomáš Meluzín, Marek Zinecker   +2 more
exaly  

‘Brand Valuation’

Journal of Brand Management, 1998
openaire   +1 more source

Brand Equity and Valuation

2023
Ashita Aggarwal, Suraj Commuri
openaire   +1 more source

Brand valuation: how convergent (or divergent) are global brand rankings and how correlated is brand value to enterprise value?

Journal of Marketing Analytics, 2022
Lindberg Leite
exaly  

Brand Valuation

Accounting in Europe, 2018
openaire   +2 more sources

Financial Valuation of Luxury Brands

2017
In the past, tangible assets (manufacturing assets, land, buildings and financial assets) were regarded as the main source of business value. However, economic and market conditions in the last quarter of the twentieth century have shown that a company’s value is not made up of its tangibles alone.
openaire   +1 more source

Analysis of the Ecuadorian government's proposed methodology of brand valuation: application in agricultural sector brands

Journal of Agribusiness in Developing and Emerging Economies, 2023
Washington Macias, Katia Rodriguez, Donald Zhangallimbay   +2 more
exaly  

Valuation of the Hamrah-e-Aval brand based on brand valuation models using Topsis multi-criteria decision-making model

Journal of Revenue and Pricing Management, 2020
Mohammad Aghaei
exaly  

The Valuation of Sports Brands

2022
openaire   +1 more source