Results 281 to 290 of about 101,044 (303)

An ex-ante approach to brand capability valuation

Journal of Business Research, 2009
Janek Ratnatunga, Michael T Ewing
exaly  

Brand valuation. Requirements for monetary brand valuation

2015
openaire   +1 more source

Brand Valuation

Praktisk økonomi & finans, 2004
openaire   +1 more source

A taxonomy of brand valuation practice: Methodologies and purposes

Journal of Brand Management, 2009
Tim Ambler
exaly  

Brand valuation. Requirements for monetary brand valuation

2013
openaire   +1 more source

The value relevance of brand valuation

Applied Economics, 2017
Emanuel Bagna, Grazia Dicuonzo, Andrea Perrone   +2 more
exaly  

An Update on Brand Value and Brand Valuation: Reasons and Methods

2021
Nguyen Xuan Tho
exaly  

Brand Valuation – Comparison of two Valuation Methods

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2015
Sasu Tuominen
exaly  

Brand Equity Valuation after Merger and Acquisition: A Review of Evidence

Journal of Service Science and Management, 2023
exaly  

The impact of brand value on firm valuation: The moderating influence of firm type

Journal of Brand Management, 2012
Colleen P Kirk
exaly