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Risk Analysis in Brand Valuation
SSRN Electronic Journal, 2006After an empirical start, brand valuation has attracted the interest of both accounting practitioners and academicians. Several methods for the assessment of brand value have been developed. However, a major critique shared by these models has been the lack of objectivity.
Francesca Beccacece +2 more
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Population Branding as Practices of Valuation
2021In this chapter, the author addresses the role of population branding in constructing notions of national genomic futures, which are central to national visions of the future contributions of populations to value creation. He highlights how the trope of Nordic exceptionalism and social trust is used to frame the uniqueness of Danish society as an ...
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A brand valuation methodology for nations
Place Branding, 2004Over a five year period, the author of this paper led a university team in developing a brand valuation methodology which is now the most commonly used approach of its type for brand equity measurement in South Africa. This paper describes how the methodology was modified to provide South Africa's International Marketing Council with a brand equity ...
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2010
Pressure on marketers to demonstrate the value of their activities has been growing over the last 10 years, intensified by the 2008 recession. At the same time that the demand for marketing accountability increased, achieving it has become more difficult.
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Pressure on marketers to demonstrate the value of their activities has been growing over the last 10 years, intensified by the 2008 recession. At the same time that the demand for marketing accountability increased, achieving it has become more difficult.
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The Valuation of Trademarks and Digital Branding
SSRN Electronic Journal, 2019Trademarks (brands) are intangibles that represent distinctive characters (with originality, truthfulness, novelty, and lawfulness as requirements) that identify a good of which they represent quality, provenience, and distinctive capacity. The surplus value that the trademark confers a product (compared to an unmarked equivalent) is an expression of ...
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The valuation of pharmaceutical brands
2001The investment community’s interest in the pharmaceutical industry has led to high stock market valuations for businesses that succeed in the sector. Such businesses have in the past amply repaid their investors, reflected in increased profits, dividends and share prices.
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Brand Valuation – Comparison of two Valuation Methods
2014In this paper, two different brand valuation methods are tested in a case company. As a result of the applications, two different values are determined. The values may be seen of the same order. In addition to the theoretical assumptions and the outcomes of the valuation, also source information, valuation processes as well as the different strengths ...
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Brand Valuation: Accounting Perspective
Global Journal of Enterprise Information System, 2017Brands are one the most valuable assets for any business firm without any doubt. But this value is subjective in nature and it is very difficult to arrive at an absolute, quantified value for the treatment in financial statements. Last 3 decades witnessed the lots of debate in this area of discipline. This paper explores the evolution in the accounting
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Signaling green! firm ESG signals in an interconnected environment that promote brand valuation
Journal of Business Research, 2022Robyn L Raschke, Anjala S Krishen
exaly