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Financial Valuation of Luxury Brands
2017In the past, tangible assets (manufacturing assets, land, buildings and financial assets) were regarded as the main source of business value. However, economic and market conditions in the last quarter of the twentieth century have shown that a company’s value is not made up of its tangibles alone.
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An ex-ante approach to brand capability valuation
Journal of Business Research, 2009Janek Ratnatunga, Michael T Ewing
exaly
A taxonomy of brand valuation practice: Methodologies and purposes
Journal of Brand Management, 2009Tim Ambler, Ambler Tim
exaly

