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Financial Valuation of Luxury Brands

2017
In the past, tangible assets (manufacturing assets, land, buildings and financial assets) were regarded as the main source of business value. However, economic and market conditions in the last quarter of the twentieth century have shown that a company’s value is not made up of its tangibles alone.
openaire   +1 more source

Brand Valuation

Accounting in Europe, 2018
openaire   +2 more sources

Analysis of the Ecuadorian government's proposed methodology of brand valuation: application in agricultural sector brands

Journal of Agribusiness in Developing and Emerging Economies, 2023
Washington Macias   +2 more
exaly  

An ex-ante approach to brand capability valuation

Journal of Business Research, 2009
Janek Ratnatunga, Michael T Ewing
exaly  

Brand Valuation

Praktisk økonomi & finans, 2004
openaire   +1 more source

A taxonomy of brand valuation practice: Methodologies and purposes

Journal of Brand Management, 2009
Tim Ambler, Ambler Tim
exaly  

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